Wednesday, September 10, 2008

Podcast Wednesday: 12 Questions For Donnie Hoyle, aka Troy Hitch -You Suck At Photoshop

Good Morning Everybody,
Wow! What a podcast we have for you today. Many of you have seen or heard about the "You Suck At Photoshop" series that went super ballistic on YouTube - now approaching 13,000,000 total plays.

The series features the angry Donnie Hoyle as your unseen Photoshop instructor. Donnie's life is a wreck, his marriage is a mess, and he is mad at the world. Troy Hitch and Matt Bledsoe created the series for, a new Web 2.0 entertainment website.

The "You Suck At Photoshop" was one of the top winners at the recent Webby Awards gala garnering 3 Webby awards. The awards include Best Comedy Long Form Or Series - People's Choice; Best How To Do It Yourself - Webby winner and People's Choice winner. Troy and his partner, Matt Bledsoe - co-creator of the series, have also been featured in Time Magazine, the LA Times, and NPR Radio.

Hey, instead of me talking about it, let's get right to it. Hit the PLAY button on the GCast widget to the right and have a listen.

Topics we discussed:
1.Were you surprised or had you planned for that kind of "viral" effect. - Wedding ring episode, e-Bay nix, Donnie leaves, HAL's voice, Donnie's tribute (Cheech and Chong) - reminded me of "Dave's not here skit.
2. You just won 3 Webbies - Is that a red carpet production, do you make thank you speeches?
3. First job out of college - early history?
4. You've worked in a few of the agencies around Cincinnati, but then ventured out to start you own in 2004 - Big Fat Brain.
5. What's the main trust for your company? Brand building, brand awareness?
6. Is that where YSAP was born? As part of a special project? Just for fun?
7. - YSAP - the content resides there? Donnie disappears last April, but then reappeared in Part 2 of the series.
8. Do you see this being a concept the could segue into other professions - like you suck at wedding photography, kind of like the "Dummies" books. - Any copycats out there?
9. Let's talk about creativity - What inspires you to do what you do? Your Creativity Process?
10. Current and future projects we can look forward to?
11. Are you going to your 20 year reunion? - What do you think the reactions will be to a Web 2.0 entrepreneur?
12. You've been a performer in the past, any Stand up in your future? - Maybe Photoshop World?

Links referenced during our conversation:
You Suck At Photoshop - All episodes including Season 2 - Check out their other content too.
The Web Site Is Down - Be Cautious - A little off color humor Check related link too - pretty funny.
Greg the Architect - You Tube Episodes - Targeted to Software types.
Big Fat Brain - Troy and Matt's creative agency.

p.s. You can also down load this podcast or all others
right here.


  1. You need to get a grip on your audio production.

    This podcast is really difficult to listen to. The interviewer is MUCH louder than the interview subject. If I wasn't interested in the topic, I would have bailed immediately.

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