What's the most inspiring thing that happened to you this week? While not trying to think about the current state of our economy and while looking forward to the presidential debates this evening, for me, it would be the inclusion of video on Canon and Nikon's new cameras. I was bummed to learn that the Nikon's video, even though lower res, didn't give us auto-focus. But heck, it's $1,600 less than the Canon.
Now, hold on one second before "flying off the handle" and saying, "I'm a photographer, I don't want to be a videographer too!" Hey gang, let me be clear, that is NOT my intention or the direction I'm coming from either. The last thing I want to be is a videographer. They know what their gig is and I know mine. But hey, they are always in our way anyway at a wedding - these new cameras might be just the ticket in solving that problem. Wait, wait - it was just a joke!
Anyway, let's get back on track here. Why do I think this is such an BIG - BIG - BIG thing for photographers? Just look at the last two Business Day Thursday posts. The bottom line is that we need to be offering our clients exciting products that the competition down the street is not. This new camera functionality points the way for innovative, forward thinking photographers to do just that!
You know what the coolest thing is about the built in video feature is, don't you? It's just trying to think up ways we can offer it to our clients! I'm totally fired up because it's available. I'm most excited for what it brings to my ability as a trainer/teacher/instructor to even more easily demonstrate what I teach. I can't wait to get my hands on one.
But let's set the teaching aspect aside and talk about what it brings to our studio. How can we use this new innovation to create some dramatic new products for our clients. Lots of photographers are presenting slide shows on there computers at the wedding reception - heck, we were doing it 25 years ago with Kodak projectors. Can you imagine the client response now with live video cut into the presentation. It's a double WIN - WIN!
How about adding some short snippets to your web site? The new camera will now make it "easy as pie" now to get the footage. How about selling the client a video of their favorite images with some of the live footage cut in. What are the other possibilities? If we all put our thinking caps on, I think we could come up with many new and exciting ideas. What do you think, anybody else fired up about this as much as I am? If you are, throw some suggestions in the comments section below.
If we hit 20 suggestions, I'll give a way another Digital WakeUp Call 2 DVD set worth $75. Get your brain juices flowing and let's see what we can come up with with these wonderful and powerful story telling tools.