So what does one do? I suggested a "Just Thinking of You" promotion mailing to all your past, but not forgotten clients. Mail three times and work it around a special holiday - like Valentines Day. OK, we are past that one so just pick another or just make up a "Thinking of You" day at the studio. All past clients get some special incentive for revisiting the studio.
All this brings me to my "brilliant idea" for the DigitalProTalk blog. Occasionally, I want to throw it out to our readers and see what other input we can generate. We do this all the time at my Digital Master Classes and come up with some terrific ideas. What happens if we do it globally right here - with today being our first try. Let's see what we can generate for all involved. We can all share in the ideas and hopefully, good advice, of the readers of this blog.
So, re-read the opening paragraph and please post your comments, suggestions, ideas, solutions, on regaining past or nearly lost clients..... right here and let's see what happens. Let's make this blog a two-way street and see if we can get some synergy going that benefits all readers of the DigitalProTalk blog. I'll feature some of the best suggestions in an upcoming "Business School Thursday" post.