Good Morning Everybody,
We had a smaller but energetic crowd last night at the LaGuardia Marriott. That energy may have been the result of the fact that the attendee to door prize ratio was pretty high. As usual, everyone had a good time.
Today we head into the city for this evening’s presentation. Yep, were bringing my Digital WakeUp Call tour to the Big Apple. We originally booked space at the Pennsylvanian Hotel. I wasn’t sure what the turn out was going to be, but with Madison Square Garden right across the street, I thought we could easily expand into the Gardens if need be. I’ve always wanted to play Madison Square Gardens you know ;~)
OK, OK, all joking aside, we are at the Pennsylvanian Hotel at 33rd and 7th Ave. Hope to see you there tonight.
Let’s get on with a short and sweet Business day Thursday today.
Stop Putting A Gag Order On Your Sales! Part 1
I’m trying to open a “can of worms” here but hear me out. Wedding averages these days are at an all time low. Why? The answer is simple. There are a lot more shooters out there all wanting a piece of the “Wedding pie, eh, cake.” Unfortunately, that’s one of the BIG things digital has done to the wedding profession – dilute the profits for everybody.
Wait, don’t leave – keep reading!
Let’s answer another question too. Why are so many people hopping on the wedding photographer band wagon? It’s simple. Cameras are much cheaper than in the film days and more importantly, photogs don’t have to buy film anymore.
Back in the film days, I’d shoot one brick of 220 film – 20 rolls, enough for 480 images, and another 5 rolls of 120 film – 60 more images. Total coast for film and processing – are you ready - $1000 to just shoot the wedding.
Heck, today just pick up your Rebel Xti at Best Buy, set up an inexpensive web site, print off a bunch of business cards, and you are in the business of wedding photography. Not much overhead in today’s digital business plan, hence the super low wedding averages.
Here is another part of the equation, too. Everyone wants to learn how to take better pictures and there are ton’s of resources online to do just that – including DigitalProTalk.com. But the real issue is this – nobody wants to learn how to sell those images and too many of those photogs are practically giving there work away.
For so many photogs, wedding photography is NOT a full time job. Most shooters are in it for what I call “beer money” – just a little extra cash on the side.
But you know, I’ve got to pay my mortgage, pay the heat and water bill, electricity, taxes just like everybody else and if my sole source of income is photography, I’d better be pretty darn good at marketing and selling those images.
I know, I know I’m just getting warmed up and I got a lot more to say on the subject. Let’s leave today as a “food for business thought” post. Post your comments below and let me know your thoughts on the subject. Let’s get some real dialogue going. Next week, I’ll amp up the voltage some more on this topic.
Hey gang, just a reminder that we’ve got a contest going on. Two weeks ago I posted “Sales – Nudging It Up A Notch.” Here is the link. The topic discussed how we could incrementally raise the sale on the same product as they did at Parker’s Grill, a restaurant that LaDawn and I recently visited, and as I described in my post.
Also, keep in mind that the “sales nudge” is on the same product. You’ve still got time to post your ideas. I’m going to let the contest run two more weeks and then pick the winner – don’t miss out!
Whoa, I just looked at the clock. We’ve got to get scootin’ and head into the city. Hope to see everybody tonight. Please be sure to come up and say HI.
That’s it gang, I’m out of here. Adios, -David