We need to change as many of our "samenesses" with the competition into "differences" so that clients will be anxious to seek us out for the differences. Remember, you can sell your "Differences" for a lot more money than "Samenesses!" End of soapbox speech #97. Along those same lines, check out this story over at Blackstar right here where Stanley Leary discusses photography why more than just showing up. - a good read.
Wednesday, January 23, 2008
It's Always the Difference That Makes the Difference!
I've said it before, not only on my blog, but in articles for many trade publications, and from the lecture stage - wedding photography is looking pretty much the same these days. It's kind of "run and gun" and "If you can't shoot them good, shoot them fast." I'm not trying to step on any toes, but I am striving to make the point that with so many photogs moaning and groaning about the state of the profession and their lack of business, maybe we need an "examination of conscience" about our own work. How is it the same and how is it different from the competition's.