Good Afternoon Everybody,
We had a big shoot yesterday at my Digital Master Class. We started about 9:30 a.m. and wrapped last night about 9:30 p.m. - yep, it was kind of a long day, but I know everybody enjoyed it and we captured some great images. We got to visit two of the most beautiful churches in the area and that always makes the photography a fun experience. We head out again today to one of our local parks to see what we can put together there. Hopefully the weather holds together for us as rain is expected. I'll see if I can sneak you a peak of one of the images tomorrow morning.
I've got a short morning here so let's get right into the topic for today - looking good for the portrait. Here we go...
The Clothing Conference - Or How To Make Your Clients Look Good For Their Portrait
You know, there are a lot of portraits being created these days and it seems there is NO time put into the planning of the portrait. Now we've been talking about this for the last few weeks, but let's take it to another level today.
Our client's portrait is hopefully going to be hanging in their home probably in a very prominent location maybe the formal living room or the family room or maybe even over the fire place. So if you are the client how would you like to look in your portrait? The quick answer is - you want to look your best! Remember this portrait is now as important as any other decor items in your client's home and as such needs to exceed their expectations and look beautiful.
During our conversations with our clients we always ask where the portrait may be hung. We inquire as to the room's decor as well. Why, because the portrait needs to be designed to compliment where it will be displayed. Take a look at the following example.
Although the client loved the portrait, you can see that everyone is dressed completely different with respect to each other - the colors are everywhere. When the viewers eye looks at the portrait, their is no one point of focus - the eye travels all through the images looking more at the clothes than at the people in the portrait.
I like to discuss clothing selections with my clients. I want to suggest colors and clothing styles that enhance the viewing experience for all who will be enjoying it. How can we do this? It's simple, let's just try to coordinate how people are dressed for the portrait. Take a look at the next example. Now you can see there is some consistency to the clothing selection. It just looks better, doesn't it? More importantly - where does your eye go now as you view the second portrait?
The focal point is now on the subjects of the portrait, not on their clothes. So, guess what? Your eye now looks at the people in the portrait instead of all the clothing colors. Why, because your eye is not distracted by the clothing as it was in the first image.
Clothing makes a big difference in how your client will enjoy their portrait. Have a discussion with them about their clothing selection. Make suggestions as to what might look best for their portrait. I tend to keep it simple - matching tops, long sleeves, matching pants. I prefer the earth tones - browns, burgundies, blues, tans, etc. I could spend even more time on this but I think you get the idea.
Also, let me add that this advice is targeted to the client looking for a classic, elegant portrait. Sure we have lifestyle portraits and any number of other portrait options as well. But, this will give you a start in helping your clients plan something that will look incredible when displayed in their home.
Hey gang, that's it for me today. So, have a good one and I'll see you tomorrow for another episode of Business Day Thursday. See ya' then, -David