Good Morning Everybody,
We are off and running bright and early today. We need to be out the door in less than an hour but I wanted to get today's tutorial up before we headed out to my presentation. So many people say; "Get it (the image) right in the camera." Well, sometimes, I say baloney! Sometimes getting it right in Lightroom or Photoshop is so much quicker.
I'm talking about using your creativity efficiently. The software tools we have today add a tremendous amount of efficiency to the creative process. In today's digital world, we need to modify the perception of getting it right in the camera with a new creative strategy. Determine which way is most efficient time-wise in getting to your final result, then take the path of least resistance.
Never set aside a golden image opportunity at the expense of getting it right in the camera. Today's cameras coupled with today's technology software make it a kick to get exactly what you want quickly and easily. Creativity is not a - get it right in the camera - one way street. Check out this video to see what I mean.
Hey, gang, sorry for the rush out of here but I've got to go. See everybody tomorrow - same time, same place. -David