Thursday, September 02, 2010

Business Day Thursday: Expensive Education Or Best Deal Ever!

Good Afternoon Everybody,

BookstoreThings are really hopping here at Photoshop World! My program "Lightroom For Wedding and Portrait Photographers" last evening at Photoshop World went very well. It was then off the the Peachpit author's reception for an adult beverage and some snacks. It felt good to have the break.

Next it was off to the big bash at House of Blues with Scott Kelby's band rocking' the house. We wrapped the long day about 10:30 p.m. and are out early again today. I did a small segment for Photoshop User TV this morning with Dave Cross. I'll keep you posted as to when it will run.

I have one more program this evening and two booth programs this afternoon plus I have a trade show booth as wee so it is going to be another busy day. If you get a chance, come on by and say HI.

On with today's post....

Expensive Education Or Best Deal Ever!

Today's post is a more “food for thought” post. Here's why - we're here at Photoshop World with over 3000 other attendees, and instructors enjoying the experience. But in talking with some of the attendees, I'm a little surprised by what I hear. "Oh my gosh, the programs start early today!" "I think I'll sleep in and catch a later one."

Raising PricesLR - Fotolia_8764858_Subscription_XXL[1] Why would someone spend BIG bucks, somewhere in the neighborhood of $1,600 or more to head to a mind blowing educational experience, AND THEN SLEEP IN? I'm just amazed by that type of thinking. I mean, go to bed when you get home. Soak in every single piece of information while you got a chance!

Attendees can make that $1,600 be the educational bargain of the century by filling every moment of the day by attending as many programs and booth presentations as possible. The more you attend, the lower the price per learning experience.

Sleeping (not using your time efficiently) only increases your educational costs tremendously. Why would anyone want to make that kind of choice? My advice, spend every waking moment soaking up every ounce of info that you can. Enjoy all the extracurricular activities on the convention agenda, make new friends and exchange ideas with them. Make every minute count - make your next educational opportunity be the best value in the world! It is the ONLY way to go. I love seeing so many attendees doing just that - you can always sleep when you get home ;~)


By the way, our "Captured By The Light 2010" tour [link] is shaping up to be one popular program. I suspect we will have 200+ in both Phoenix and Houston, and over 300 attending in Dallas! WOW! We are looking forward to seeing EVERYONE next week.

You can still register right here. Please be sure to use PROMO CODE CBLDPT10 (ten) to save yourself $20 off the $79 registration price. That brings your cost down to only $59 for one BLAST of an evening!

Hey gang, I've got to be hitting the road, so how about see everyone tomorrow for another episode of "The One That Got Away". Have a great one and I'll see you then.

Adios, David


  1. I get where you are coming from, but it might not be as crazy as you think - sometimes trying to cram a day full of learning and ideas is less effective than focusing on one or two sessions and really getting those ideas... A lot depends on how well you can follow up on all the ideas and explore what you are exposed to. Wish I was there !

  2. I totally agree with your opinion on soaking up every minute of Photoshop World! I've been twice to the Orlando convention, and as a wanna-be full-time photographer, it is WAY out of my budget. However, I bribe my regular boss (at a weekly newspaper) to foot half the cost (and the hotel room) since I will be using some of those newfound Photoshop skills at the office too! I love PS World ... and btw, I won a t-shirt from you during your talk this year in Orlando in the Peachpit booth! Thanks! I can't wait until I can go again. I try to make it every other year. Maybe next time I'll have to plan a double vacation and make the trip to Vegas!

  3. Completely agree. I think I got my time down to costing me $12.50 an hour. Averaged 3 hours a night sleep, 0 hours of gambling. You can only make it to a little over 10% of the classes, so key for me is trying to decide which classes I think I can follow in the class notes, and which ones I feel would offer the most with the live presentation, or I've got the most questions about. With willpower and caffeine, you can do it. Just have to make it through 3 days. The flight home was my start to catching up on my sleep, and now that I got another 12 hours at home, time to open the workbook and start going over my notes.

  4. Sometimes the classes I wanted to attend were at the same time - so that was a little disappointing :)
    The convention was great!
    I learned A LOT!!!!!!!
    and thank you David for your class - I enjoyed it so much!

    Little tip for people who can't afford this show - sign up as volunteers,you will work 1 or 2 days for half of the day or less, but for doing that you will also get an outstanding chance to be on the convention and attend all the classes you could only dream about!