Good Afternoon Everybody,
I can’t believe it, but there it is – my first “real live” copy of my book. It showed up just as I was about to publish today’s post. Here is the latest. "Captured By The Light, The Essential Guide To Extraordinary Wedding Photography" will be shipping from Peachpit/New Riders, the publishers of my book on February 2. That means they should be on the shelves of Amazon [link] and Barnes and Noble [link] by mid-month. Wow! Amazon already has my Sales Rank at 18,533! Look out Scott Kelby, here I come ;~)
Remember, I'm personally signing all pre-ordered copies from the Tour and any additional copies ordered by February 28, 2010 through our Digital Resource Center [link]. I know folks have been emailing me about those book orders placed at my Digital WakeUp Call tour too. Yep, I plan to sign each and every copy before it ships.
And speaking of the Digital WakeUp Call Tour, the DVD version is coming right along. I'm in the process of forwarding TWO MORE HOURS of content over to the video production company to be added to the original presentation.
Those of you who attended the program know I was talking pretty fast because I had a lot to cover. I wanted to cover even more but time would not allow it - heck, I ran over every night by 15 minutes. That's why I'm adding the additional two hours of information to the 3 DVD set.
We are also adding the Bonus DVD we gave all attendees to each DVD set. That means you will be receiving 4 DVDs with over EIGHT HOURS of solid, fast paced info on off-camera and on-camera lighting, Lightroom, Photoshop, Marketing, and lots more. Here is the link to all the info right here.
Time to get on with today's post. Here we go...
It's All In The Name, The Name Of Your Studio, That Is
Here is something I want you to think about today. What is the name of your photography studio? Could it be something like "Precious Moments Photography", "Moments In Time Photography", "Contemporary Wedding Photography", or even "Focus Photography"?
I'm not trying to step on any toes. I just made these names up as I was typing, but I suspect that there are several studios out there with those names.
DAZNOTE: I just did a quick Google search on each of these studio names mentioned above. Each name search ran at least 5 pages deep.You get the idea.
I'm not suggesting that these names are bad names for a photography studio, but I do want to question if these kinds of names are the MOST EFFECTIVE choices for your brand recognition.
The last studio name mentioned above, "Focus Photography", was the original name of my studio way back when I opened my studio doors for business in 19?? Whoops, almost gave my age away;~) Thankfully, I decided to change it to David A. Ziser Photography early on in my career.
Why am I making such a big deal about studio names being personal? Well, because it should be personal, especially in a business that depends on ongoing personal relationship building.
"Focus Photography" was a "thing" but I decided early on that I wanted my current and future clients to remember a "person". I believe the best way to build "Brand Recognition" in this business is to use your own name on the shingle that you hang on your studio.
Now you get to introduce yourself as who you are, the owner of the studio. I think that sounds much better than David Ziser from Focus Photography.
Business building is ALWAYS about how your community, peers, and clients recognize you. And, there is no better way to be recognized than by using your own name and leveraging that name recognition for your business growth and success.
So, if your studio name is a generic name like I mentioned in the previous examples, give a little thought to changing it to your own name. If your a good shooter with a passion for what you do, I promise you, the name change will be worth it in the long run.
Food For Thought-
Hey gang, that's it for me today. We are starting to unpack the new Canon iPF 8100 ink-jet printer that arrived last week. We have only one minor issue. It's about 1 inch too long for the space my current Epson 9880 printer is sitting. So where's my saw? ;~)
Anyway, don't forget to check back tomorrow for a more uplifting post on the topic, "Are There Too Many Photographers Shooting Weddings These Days?" If you've missed any of the conversation these last two Fridays on this HOT topic, here are the links to the past articles:
Post 1 - January 15: [link]
Post 1 - January 22: [link]
Hope to see you tomorrow, -David