Good Afternoon Everybody,
We wrapped the whirlwind Photoshop World today. LaDawn and I were in the Tech Expo till 2 p.m. We are demo-ing some of the software magic bullets that bring a lot of efficiency to our studio operation. I plan to do a series on this as the tour progresses so stay tuned.
I also gave my first PeachPit program in the Tech Expo yesterday. Now you have to understand, my presentations are typically not from behind a computer. I think a lot of people were wondering, "What in the world was going on over at Peachpit?" - I had grabbed a microphone, jumped down in front of the audience and started to talk about lighting and composition - no mousing around here. Anyway, I think the audience enjoyed the presentation. My thanks to everyone for sticking around.
We had a great time in Boston this week but are looking forward to getting back home and hitting the trail with my Digital WakeUp Call - A New Dawn on Monday. Look out Jacksonville - here we come.
And speaking of Photoshop World one last time, I've got some thoughts about then whole educational experience. Please read on...
To Much To Learn - I Don't Want To Learn Anything Else!
I heard this remark from a photographer just last week. We were discussing all the new things happening in our digital world including cameras, software, digital products, in fact all things digital. He made the remark near the end of our discussion, "There is to much to learn - I don't want to learn anything else!" - I've been thinking about his comment all week.
Hit the "Read More..." link for my thoughts on the topic.
Is there too much to learn? It's my opinion that in this day and age, if we take that attitude, the competition will go whizzing right past us. There are a lot of people that really enjoy all the new digital technologies/latest greatest happenings out there. I have to admit, I'm one of them. I love checking out the new stuff really trying to see how it may save me time. Hey, none of us have enough time anymore, so anything that saves time is a really good thing.
But what's important here is that we MUST take the time to try the new things that may be beneficial to our business. If we become an "Old Dog" who can't be shown any new tricks then we will fade into the sunset with all the other "Old Dogs".
We need to think of these times as exciting times not trying times. Sure there may be some additional effort to get the new technologies under our belt, but we have to know that it is worth it - that our efforts will reap the rewards for our businesses.
As far as learning the new technologies, that's the easy part. Today the Internet provides VAST resources for training and knowledge - it's just waiting to be plucked from the vast regions of the Internet and put into our brains -so much of it is there for the taking for free. And, heck, for a few dollars a month, you can head to one of my favorite sites - Kelby Training - and learn just about anything you want to learn about photography, Photoshop, Lightroom, etc. Heck, you can even enjoy a "cold one" while you watch! That's better than my old school days ;~)
Most of the software manufacturers have available lots of tutorials showing how to use their products right on line. Take NIK for instance - everything you ever wanted to know about NIK software is right at your fingertips! That's my point - sure you might need to learn something new, but the resources to learn are readily available, and we need to take the responsibility and to make the effort.
So many times I see someone purchase software at a show and then come back to the booth the next day for a little hand holding even when there was available an hour of tutorials sold with the software! A little extra help is fine, but the answers were already at the person's fingertips if they would have only put forth a little effort.
Maybe it's just because our lives are so fast moving these days that people are looking for the quickest shortcuts to get up and running - most of the shortcuts are right in the box - we just have to make the effort to look. It's interesting to me that we have time for Facebook and so many other Internet diversions. Let's spend our time where it counts - learning what's out there that can save us time.
Folks, if we don't want this fast moving digital world pass us by, we have to make that effort and accept that responsibility to embrace the technologies that can save us time and free us up for enjoying a little more free time for ourselves, our family, our community.....
If we choose the alternative; if we choose to stop learning, then we choosing to let our businesses begin atrophying and dying. That's not and alternative for me. So set aside a little time each day to learn something new. Those hours a day will turn into a new found proficiency at what you study. A friend of mine told me he wakes up an hour a day to study something new - in this case it was Photoshop - he is now an expert on the program. Again, it comes down to each of us accepting the responsibility for our business's future - or let the others pass us by.
End of rant #17
Hey gang, I'm out of here today. Hope to see you on the road next week in Jacksonville. Have a great weekend! -David