Tuesday, March 24, 2009

Technique Tuesday: Parents' Albums - A Cool Alternative

Good morning Everybody,
We arrived safe and sound yesterday, took in the city a bit, caught up with some of our Boston buds (not Budweiser's) and are ready to go with my Pre-Con today. We are headed to the Old South Church of Boston - man, looks good to me - I can't wait to get there. I'll give you the low down tomorrow along with a pic or two.

Just a quick note - yesterday I mentioned Gavin Seim's 3 Day Incrediable HDR workshop coming up October 19-21, 2009 In Central WA. I posted the incorrect link - since changed. Here is the correct link to the workshop info.

Hey gang, I went with a different kind of Technique Tuesday today. I targeted the topic to sales. Let me know what you think. Anyway, on with the show...

Parents' Albums - A Cool Alternative
I have to say, the wedding world - it is a changin'. The fact that many clients for all their images burned to a DVD - never to see them again - is in opinion, a cryin' shame. The fact that any images printed from the DVD, most of the time lack any kind of post production or enhancement, would totally be a disservice to my clients. Oh, Oh, I feel myself climbing on my soapbox again - let's save this "rant" for another day.

Back to the tutorial - today I discuss how to offer your client a very cool parent's album that is a very nice, elegant, and classy alternative to what many photogs have been offering over the years. The reason we can offer this new product is simply because of the new printing/binding technologies available today. Listen to how we position this album product in our studio and see how it might work for yous too. Hit the PLAY button below and enjoy the show.






Hey everybody, that's it for me today. I'll see everybody tomorrow with a quick re-cap of today's shoot and a note or two about what's happening up here in Boston. See ya' then, -David

9 comments:

  1. Hello David,
    Yes, a great add on to the bottom line. Another option I use is the small 4x5 "pocketbook" duplicate albums that the bride uses as gifts for the wedding party. This has been another great add on.
    Thanks for all of the great info here!

    Tom Holmes

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  2. Hi David,

    It is a nice idea. One big album for the Bride and Groom, Two small ones for the parents.
    I've been doing this the past 5 years.
    It's a current practice in Portugal.

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  3. What was the name of the company you use? Zuff Binders? Zeuff? Zuiff?

    I've been trying various spellings, but Google is failing me on this one....

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  4. @Carole
    Try this link:
    http://www.zookbinders.com/

    Great vid David, thanks.

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  5. Thanks for the link—they look great! :)

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  6. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


    Ruth

    http://systemmemory.info

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  7. Great options, but be my luck, the B&G would want to downgrade their book to the one offered as the "family album."

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  8. I had the same idea, only my game is maybe a tad more budgetty and I found that blurb has books that have about the same proportion as my full size books so I add a little margin in indesign to get the right proportions and export jpegs for blurb. Just hoping not too many dutch photographers read this ;)


    Richard

    ---
    www.oseven-fotografie.nl

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  9. Great post. I understand why you didnt but more info on pricing and design software would have been nice.

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