Wednesday, September 15, 2010

The One That Got Away: Episode 4 and CBTL Tour Update

Good Morning Everybody,
Road Const LR - Fotolia_25608681_Subscription_XL You know, one thing I love about Chicago is… the road construction ;~) I just love “all the barrels among us.” Hey, just kidding – it was clear sailing most of the way yesterday into the city.

We had another great crowd last night and it was nice to see so many folks that have attended my past seminars and Digital Master Classes.  I think a good time was had by all.

Today I head over to Minneapolis for tomorrow night’s CBTL2010 program [link].  It’s a long drive but I’m going to enjoy the drive and the day off. Hey, if I get there early maybe I can hit Mall Of America [link], the largest mall in the USA and 2nd largest in North America – LaDawn would be soooo jealous ;~)

Blogging time is short today so let’s get on with today’s post – here we go…

The One That Got Away; Episode 4
I’ve been enjoying writing this series mainly because you can’t find much on the internet on this topic.  I’m finding that the direction I have been taking lately has revolved around how to make people look good – and isn’t that our job when we photograph them.

Today’s post is once more centered on “refining the pose”.
Let’s take a look at the image here.  It’s a nice shot of the groom that I think he would be quite happy with. 

_WGS1688
He has a nice expression on his face, and seems properly exposed.  But let’s take a closer look at the image.

Here is what I like about the image:
1. He does have a nice expression on his face, a soft subtle smile.

2. The photographer did a nice job of keeping the lines in the scene properly aligned to the edges of the frame.

3.  I also like the fact that he used the divider in the background as an “interior frame” to frame the groom’s head.

4.  Exposure seems well controlled too.

Now let’s take a look at what might have been done to really make this portrait much more striking:

Hit the “Read more…” link below for the rest of the story.

1. I wish the light was a better defined “loop lighting” pattern on his face.  The light seems to be coming in from slightly behind the groom.  Notice too how the light “nips the groom’s nose”. With the light coming in from this direction, he would be better posed by turning him into a profile view. As he is posed here, the light makes for a nice accent light  – I just wish it had been augmented with with additional lighting.

I do think the intent of the photographer was to get a nice portrait of the groom looking forward. In that case, the photographer should have resorted to an off-camera flash (shooting through and umbrella) to bring the proper loop lighting pattern on the groom’s face.

2. The bigger issue is the positioning of the elbow.  Look how much it is being “jammed” into the groom’s ribs. The subject did this completely on his own putting a lot of his weight on his elbow as he leaned on the railing.

My rule is to always create a dynamic diagonal line from the shoulder to the elbow when I have people lean on things. In this case, I want to ask the groom to move his right elbow much more to camera left.  How much – about 10-12 inches.  If you visualize the change in the elbow position, you see that now the line from the shoulder to the elbow is more of a 60 degree diagonal angle and refines the pose and the look of the subject.

3.  I mentioned this in an earlier post in this series – it’s about the hands.  See how we are photographing directly into the back of the hands.  By doing that, we make the hands look quite large.  Remember, always shoot into the side of the hands, not the back.
In this case here, we needed to bend the right hand up slightly and roll the left hand around to the top of the right hand in order to minimized shooting into the back of the hand so directly.

4.  The groom seems to be falling out of the shot too. He is positioned at “nodal point #2”.  I wish the maker would have moved the groom, or repositioned the camera so that the groom was about 18 inches, camera right in the scene – or “nodal point #3”.  Leading your subject with “space” in better than “following” with “space”.

5.  Lastly, I like that the photographer tried to frame up the subject within the interior frame of the black divider behind him.  My problem with the divider is that it's just a little small and crowds his face.

The focal length used was 58mm, just a little too short for this shot.  As a result, the object in the background, the divider, is quite small.  Had the photographer used a longer focal length, say in the neighborhood of 120mm, and backed up from the groom to keep him at the same size in the shot, the divider would have been about twice it’s size that we see here and framed up the groom nicely.

DAZNOTE: I actually cover this point in detail in my CBTL 2010 program.  It’s quite impressive how much difference those silly little millimeters can affect the look of an image.

That’s pretty much wraps what I think could have been done to improve this image.  You know, painters have been making their subjects look beautiful in their portraits since renaissance times.  For the most part, their subjects were the royalty of the day.  I think our job should be to make or subject’s look like royalty too.
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Hey gang, that’s it for me today. Wake up call today was quite early after a very late night. I need to hit the road for my long drive west.  How about I catch up with you tomorrow for another episode of Business Day Thursday.

Have a great one, and I’ll see you then.
West bound and down, David

PHOTOVISION 2010 – What A Deal!

Ed Pierce, the genius behind PHOTOVISION, has been producing some of the most exciting educational products in the industry for years.  He has quite the deal on PhotoVision 2010.

Check out his Facebook page right here to see what others have been saying about this series. 

Not a subscriber yet?  Check out 10 minutes from the next issue of PhotoVision right here to see what you’ve been missing.

Photovision - next-issue-billboard-dvd82 Issue 82 has 9 educational segments featuring 9 different photographers.  And that’s only on one issue – PhotoVision brings you 6 issues a year!  As a featured speaker, I have a promo code, ZISER, to share.  It will allow you to receive PhotoVision 2010 at the special annual price of $39 – a $110 savings off the full price of $149.  Receive 15 hours of content on 6 DVDs, one mailed every other month. Simply enter the promo code: ZISER when you register. 

I have every PhotoVision episode – they are great! – Highly recommended.

Tuesday, September 14, 2010

"Framed In Elegance"

0001-Chaple Of Love-IMG_5561

"Framed In Elegance"
©David A. Ziser

Here is another image from my wedding shoot a few weeks ago in Las Vegas. I had never worked in his church before so it was a pleasure to check out all then new lines and points of compositional interest.

Moving to the front of the church and then to the left side gave me a great vantage point for a bridal portrait. At this point I was shooting into the right side of the church. Look how the crucifix frames up the left hand side of the image. The pews do the same on the right. The structure behind the bride served to frame her nicely within the "interior frame” it created around her.

Lighting was simple and quick - my flash coming in from camera left through my Zumbrella. I adjusted the ambient light to be underexposed by no more than a stop. This allows my subject to  really "pop out" of the composition.

Camera specs: Canon 7D fitted with Sigma 8-16mm lens at 13mm, F5.6 @ 1/50 second, ISO 800. Enjoy! -David

Technique Tuesday: Love Lines - A Lesson From A Live Wedding Shoot

Good Morning Everybody,

First city, leg two of our tour – what a great crowd!!  I love the Michigan photographers – a warm welcoming group every time we come north.

Shriners2 Last night I presented the program at the Shriner's Silver Gardens Event Center.  Turns out is was a very eclectic location for the program.  I called my buddy, Detroit photog, Michael Jonas, on the way up yesterday.  He tells me he looks at the the address and says, “That’s Temple Beth David.”

Shriners3 Yep, turns out our location last evening was a former synagogue in a past life. I had to smile. I photograph many, many  Jewish weddings and Bar Mitzvahs in Cincinnati – I felt right at home;~)  It was a cool location, everyone had a good view of the stage, and we had a fun, exciting, as well as informative, program to share. THANK YOU, Detroit!

It's a busy day for us today. LaDawn has to fly back to Cincinnati, Ohio for a family matter and will be rejoining me in Minneapolis on Thursday. I've got two of my team members, Damien and Sharon, driving to the Chicago area to help out with this evenings program. We're planning for everything to go smoothly as usual.

We have over 250 folks joining us in Chicago for this evening's program and I'm looking forward to catching up with a few friends along the way. Why don't you plan to stop by and say HI.

Love Lines - A Lesson From A Live Wedding Shoot

Hey everybody, it wasn’t exactly an R&R weekend for LaDawn and I. We arrive home late Friday, had clients all day Saturday, and were repacking for this 6-city leg of the tour on Sunday.

I was trying to get ahead on the blog for this week's posts, but that just didn't happen. Soooo.... I’m digging into the archives for today's Technique Tuesday. Hey, it's till one of my favorites. What I like about this lesson is that you get to see exactly how we work at a wedding.

The reception location is one of the favorites in Cincinnati because of the grandeur of the beautiful staircase. We found a little time after dinner to have the bride and groom break away for a few additional photographs. My assistant captured the additional shoot on video.

We run the gamut on this tutorial in lighting technique. You'll see me shoot through my Zumbrella, bounce light off of the back wall, and use the flash pointing directly at my bride. Each method was used in order to obtain the desired proper lighting characteristics on my subject.

This tutorial also touches on composition as well. Watch how I use the framing elements and the leading lines to lead the viewer's eye directly to my subject. Anyway, it's time to sit down, relax, and enjoy the show. Hit the PLAY button below for the rest of the story.

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Hey gang, that's it for me today. I promise you a brand new video  next week. By the way, how do you like the fact that my recent video tutorials have the capability to be played on the iPad? I think - pretty cool.

I've got to head out and drop LaDawn off at the airport and then I make the lonely drive to Chicago. We have a slightly expanded mini- trade show - my good friend Mark Zucker and his team will be on hand to show you their wide range of beautiful bound books and maybe a surprise or two as well.

Plan to come on by and say HI. See ya' in CHI-Town tonight!

-David

Monday, September 13, 2010

"Alley Cat"

Back Street Bridal

"Alley Cat"
©David A. Ziser

I made this image a few weeks ago as part of a portfolio shoot I was doing in downtown Cincinnati, Ohio. The “urban” look in wedding photography, high school seniors, and fashion photography is all the rage these days.

Non traditional backgrounds for bridal portraits can certainly elicit a different response from the viewer. Just look at this image.  The bride is not giving us a soft smile in her expression.  It almost seems as if she is more defiant in her gaze.  I think her expression fits the gritty surrounds and works well.

I also like the dark red brick balancing the rich red of the bouquet.  Although these urban elements are not generally part of a wedding day shoot, this kind of self assignment can be a great creativity booster for you. 

To me it seems that a different set of neurons get firing in your brain when you juxtapose your subject into a setting so different from normal day-to-day routines.  Hey, it was fun, and I captured some nice images.

Lighting was through my Zumbrella from camera right.  I also “cheated the sync” resulting is a slight vignette of the flash at the bottom of the frame.

Camera specs: Canon 7D fitted with 8-16mm Sigma lens ay 8mm, F6.3 @ 1/320 second, ISO 200.  Enjoy!  -David

Quick Hit Monday:

Good Morning Everybody,

Detroit Week one of our CBTL 2010 tour [link] is behind us and we head out early today for Detroit, then over to Chicago, and complete the week in Minneapolis. We are expecting BIG crowds again in all three cities. Like some folks said last week, you get more words per minute coming at you from a Ziser Seminar than any other seminar ;~)

My personal thanks to everyone who came up to me last week, left  comments here at DPT, and emailed telling me how much they enjoyed the program.  Another special THANKS to all the volunteers who helped LaDawn last week. Thank you so much!

Hey gang, we need to hit the road early so let’s get to today’s post.

Someone Stealing Your Images

Copyright SymbolYou may be able to recover money from Copyright infringers.  I caught this article at PhotoFocus about a new service that does just that.  It’s called ImageRights Recovery Service.  You can read the whole story right here.

10 Tips for Polishing Up Your Blogs

Polishing For all you bloggers out there, I found this great article at Public Relations Matters right here on how to make your blogging efforts more effective.  Sure there are a lot of seasoned bloggers out there, but blogging is new to many people.  I think it is also a necessary puzzle piece in every photographers success formula.

This article really pinpoints the basics of getting your blog right and keeping it running smoothly. I feel this is definitely worth the read.

Lots Of Great Seminars Heading Your Way This Fall!

I’ll tell ya’, I have never seen so many great seminars and programs heading across the country this Fall.  Here is the quick list of some great educational opportunities you don’t want to miss.

PhotoFusion Revolution PhotoFusion Revolution [link]:  Presented by my buddy, Clay Blackmore, kicks off next Sunday in Irvine California.  I’ve known Clay for many years and have seen plenty of his programs. He packs a good wallop into every presentation he gives, and his new seminar series is no exception. 

This year’s program also touches heavily in DSLR HDSLR shooting. Clay has offered all DPT readers special pricing when you use promo code CBTL2010.  Check it out!

Westcott’s Top Pro Tour Kicks Off This Week!

Top Pro Tour2 That’s right, Westcott, makers of the best light modifiers and continuous lighting gear for the working pro hits the road in Newark, New Jersey this evening.

Westcott Top Pros tour features a different Pro in each city sharing their expertise in their field.  Yesterday, Rick Sammon kicked things off in Teaneck, New Jersey.  The tour heads to Long Island today with Joey Quintero presenting. You can get all the info right here.

WPPI Road Trip 2010

WPPI Road Trip2 WPPI Road Trip tour runs through the end of this month.  I’m hearing very good things about this tour.  They land in Washington, D.C. today. Your registration even includes a pass to WPPI convention next year SWEET!  All the dates and info can be found right here.

KPPA Worldwide Webcast Coming Your Way In 2 Weeks!

KPPA Webcast Logo Don’t miss this webcast [link]!  As part of my VP duties of the Kentucky Professional Photographers Association, I’ve asked three of the top pros, Matt McGraw on weddings, Nancy Emmerich on high school seniors, and Drake Busath on families to be part of the webcast [link] on September 24, 2010.

I’ll be hosting the 4 hour program and it should be both informative and entertaining.  An you know that if I’m involved, we are giving away doors prizes, lots of them – almost $2,000 worth! Registration cost is only $19.95 – folks, it doesn’t get any better than that!  You can get all the info and register right here. Hope to see you there.

Capturing The Elegance Of Wedding Photography

Frank Wilson ClassMy good friend, Frank Wilson just announced his 3 Day Wedding Workshop. The key theme:  Art Meets Business – this program is targeted to the aspiring pro all the way to the seasoned professional covering posing, lighting, business building, and more.  The workshop is a very reasonable $300 for three days.  Check out Frank’s site right here and hit the Photographers Tab for all the info.  Or contact Frank directly at frank@frankwilsonphoto.com for all the details.

And For A Little Monday Morning Inspiration

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Hey gang, That’s it for me today.  Have a great one, and I’ll see ya’ in Detroit this evening.

-David

Friday, September 10, 2010

“Desert Dancer”

Desert Dancer 2IMG_5254

"Desert Dancer "
©David A. Ziser

Here is another photograph I made of my daughter while we were in Las Vegas for Photoshop World. I've recently been having a lot of fun shooting with reflecting panels because of the control it gives me in shooting outdoors.

The main thing is to be sure you are not blinding your subject. By using the reflector judiciously, you can usually ameliorate the issue. If the reflecting light is to bright, have your subject look down away from the bright refection.

What I find intriguing about this image is it's composition. I positioned Elizabeth framed up on the red rocks with the deep blue sky behind her. The light on the subject is nearly the same exposure as the sky because of the 90 % efficiency of the reflecting panel I was using. That's why the sky retained a lot of it's color.

The wide angle lens, low vantage point, and beautiful setting resulted in what I find to be a very unusual and dramatic bridal portrait.

Camera specs: Canon 7D fitted with Sigma 8-16mm wide angle lens at 11mm, F5.6 @ 1/640 second, ISO 200. Enjoy! -David

Friday: It's A Lonely Job, Shooting A Wedding By Yourself

Good Morning Everyone,

IMG_6572 It's been quite a week. We arrived to a bright and sunny Houston, Texas mid-day and went to work setting up for the program. Houston showed us a very warm welcome last night and everyone loved the program.  The word must be getting out about the tour because we had an additional 40 folks sign up just yesterday for Houston! I’ll tell you, I love presenting the program and from the comments we are hearing each evening everyone seems to be lovin’ it too!

We caught up with several friends along the way in each city and made several new ones too. In our first week, we brought the CBTL 2010 program [link] to over 700 excited attendees, gave away over 100 door prizes totaling over $18,000, and had a great time meeting everyone at each of the three cities we visited.

It's going to be good to head home this morning after two weeks of travel. LaDawn and I are both looking forward to recharging our batteries and having a few days off over the weekend. After that we repack the bags, and head to Detroit on Monday.

That's the tour update for this week. If we are heading your way next week why don't you plan to come on down and bring a friend. I promise - you won't be disappointed.

Time for today's post - here we go...

It's A Lonely Job, Shooting A Wedding By Yourself

This question recently came across the Skribit suggestion box in the right column of DPT. I thought it would be a good topic to discuss. There are a gazillion new photographers shooting these days and most are just "running and gunning" with their on- camera flash.

072-dz-0291-DZ_Wedding-Lindner,Craig W07 Many of you reading this blog want to "amp it up a notch" and take your photography to the next level. Hey, I'm with you - it's always about improving your skills. I don't care how long you've been photographing events. When you stop learning, you start stagnating creatively - not a good place to be in this extremely competitive market.

Most of my lighting requires getting the light coming in from a direction other than on top of the camera. The images are just more exciting and beautiful when lit with a directional light source. So, how do you manage off camera flash if you shoot alone? Well, the fact of the matter is that it's not that difficult. It mostly requires a bit more effort on your part.

Hit the “Read More…’ link below for the rest of the story on how to cover a wedding alone.

Remember, the easiest way to separate yourself from the competition is to just work harder at what you do. The truth of the matter is the fact that there are a lot of lazy photographers that don't want to put in effort to make their photography more special for their customers - too bad.

068-dz-0175-DZ_Wedding-Lindner,Craig W07So what do you need to do to pull off great lighting without an assistant? Here is my 8 steps to great light for the lonely single shooting photographer.

1- Learn how to use my wall bounce/side bounce flash techniques to turn your on-camera flash into a powerful off-camera light source. I've covered this technique several times on this blog, in my CBTL book, and in my Kelby Training videos.

2- Buy a second flash. The BIG question is what should the second flash be. Hey, I've been a true blue fan of the Quantum T5d-r for years. It's got lots of power and the new Turbo 3 battery will easily last the day. Don't forget to pick up the Freewire radio system, too.

I've been working with B&H these last few months and have convinced them to put together a ZIser lighting kit which is exactly what I continue to recommend. I'm happy to report that as of last week, you can now find at B&H my David Ziser Exciting Lighting Kit right here. The complete package is priced to save you a few bucks  when purchased as a complete package.

065-dz-0149-DZ_Wedding-Lindner,Craig W07 3- OK, I know some of you are going to complain about the price, but the fact of the matter is that good lighting is going to set you back a few bucks. Sure, Joe McNally, shoots with small strobes all the time, but he uses several to work his magic. On a wedding I've go to move fast. My lighting set up let's me do that very effectively.

Could you use a second shoe mount flash fired remotely with a radio trigger? Sure you could, but remember a shoe mount flash is about 1/3 the power of my Quantum so you would need three of them to get the same result I obtain. Let's see now.... 3x $359 is about.... You get the idea.

4- Buy a good light stand. My favorite is a 12 foot tall Manfrotto stand with quick lock releases and 36 inch leg spread. The 36" leg spread is important because when you start hanging flashes on it, you want things to really be stable. I bought my over 25 years ago and it's still going strong. Actually, I'm carrying that same light stand with me on tour.  B&H [link] have several choices available. I would just be sure the leg spread is 36 inches wide for stability.

5- Next you'll need an umbrella adapter and a shoot through umbrella. OK, time for a cheap shameless plug - I would only use my super popular 42" shoot through collapsible Zumbrella [link] and bracket.

6- OK, you’re ready to go lighting-wise. Now it's time to execute the single shooter plan. If you haven't figured it out yet, your light stand is now your lighting assistant. Hey, that's how I started years ago. Here is how it works...

7- Show up at the bride's house and begin shooting the candids or PJ shots with your on-camera flash in side bounce mode. You'll get a nice direction on the scene, much better than straight camera flash. Remember too, to "goose" the ISO up to 800-1000, and maybe even ISO 1600 to assure quick flash recycle time.

8- Next set up the light stand, Zumbrella, and your second flash (a shoe mount flash will work in this instance) to shoot through the Zumbrella. If you are using a shoe mount flash, be sure to pull out the built in diffuser so that it covers the flash head and better disperses the light. 580EX II remote  set up - IMG_6023

You now have the perfect set up to get some flattering portraits of the bride, groom and all the guys, bridesmaids, moms and dads, and family members, wedding party. This set up will work with small or large groups.

DAZNOTE: Again, if you are using the shoe mount strobes, you may need to raise the shooting ISO to compensate for the reduced light output of the smaller strobes - still not a big problem.

Once you get the light stand in place it's easy to capture some great images. Take a look at a few of the images accompanying this post. All were made on location with the exact set-up I've shown below. Notice too that I’ve used a reflector for fill and a background light for added effect.

DAZNOTE 2: Instead of using a reflector to fill the shadows, just use your on-camera flash pointing at the ceiling with the output dialed slightly down. The results will look amazing.

Lighting Set up Thurs

Check out this post I’ve done right here at DPT that shows how I set up my shoe mount flash, Zumbrella, stands, and background for all the photos accompanying this post.

The challenge is to move your second light around quickly being careful not to nick the furniture or knock anything over. Like I said, that's how I did things in my early days.

Next week I'll continue by showing you how to work quickly at the church and the alter returns. Plan to stop back next Friday for "It's A Lonely Job, Shooting A Wedding By Yourself - Part 2"

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Hey gang, that's it for me today. We have a plane to catch. A little R&R over the weekend should have us fired up for the next leg of our trip. Hope to see you in Detroit, Chicago, or Minneapolis next week on our Captured By The Light 2010 tour. We still have plenty of seats available. You can register right here. Once again, be sure to use promo code CBLDPT10 to save yourself $20.

Everybody have a great weekend and I'll ya' in Detroit on Monday!

Adios, David

Thursday, September 09, 2010

Don Quixote's Greatest Challenge

Don Quiote's Greatest ChallengeIMG_6276

"Don Quixote's Greatest Challenge"
©David A. Ziser

The wind farm near Palm Springs is amazing [link]. There must be hundreds of wind turbines all over the mountains. We passed these turbines coming into Palm Springs, CA this past Sunday.

It was pretty dark and I didn't know if I was going to be able to capture the photograph. I wanted to give it a try though because I loved how the turbines seemed to be guarding the hill side, just like an army of soldiers, in defiance to the onlookers.

This was definitely a "drive by shooting" shot. We were stopped for a stop sign with a car approaching from the rear. I asked LaDawn to roll down the window, I grabbed the camera and took the shot. A small amount of tweaking in Lightroom 3.2 gave me the final result.

Camera specs: Canon 7D fitted with 18-200mm IS lens at 165mm, F5.6 @ 1/60 second, ISO 3200. Enjoy! -David

Business Day Thursday: It’s Tupperware Time - Throw A Portrait Party

Good Morning Everybody,

We had another great of folks turn out for last night’s program and  everyone really enjoyed the program.  Our trip into Dallas was not so smooth though.  After turning in Phoenix at about 1:00 a.m. we were up four hours later, packing bags, and heading to the airport to drop the rental car and board the plane for Dallas.

Thumbs Down - Fotolia_19274739_Subscription_XXL Because our bags were slightly overweight (not a problem for Delta), American felt it was necessary charge us and an additional $250!!! to get the bags on board.  We do travel heavy when traveling to conventions and giving programs.  I don’t mind paying a fair price for the excess baggage, but the American charges were excessive and the agent was rude.

Delays - Fotolia_17332451_Subscription_XXL Next we boarded the plane only to find out that once everyone was buckled in, American announced that we would be facing a ground delay of almost THREE hours!  Remind me to book another airline next time around.  Yesterday' morning’s “American” was a perfect example of the LACK of customer service so prevalent these days with the airlines.

Anyway, sorry for the negative remarks to begin the day.  On a much happier note, we finally arrived at Dallas, rushed to the hotel to get set up and had a wonderful evening in between thunder storms and tornado alerts.  Today we are driving over to Houston and looking forward to visiting with the friendly Houston attendees. 

Hey gang, I’ve got a great Business Day Thursday post for you today.  Give it a read and let me know what you think – lots of possibilities here.  Let’s get right to it – here we go…

It’s Tupperware Time - Throw A Portrait Party

Party LR - Fotolia_5319677_Subscription_XL OK, I'm kind of dating myself by using the Tupperware analogy in today's post. Tupperware parties started about 60 years ago [link] and worked like a charm for many of the people that hosted them.

I've had this idea for years and have never given it a try, but I think there is quite a bit of business building potential. The basic idea works just like the Tupperware or Pampered Chef parties many of you may have experienced. Your hostess invites the attendees and the sales representative makes their best presentation to the captured audience. Here is how I would suggest you could put this idea to work for you.

Hit the “Read more…” link below to see my 7 step plan to Portrait Party success.

We all have clients that love us and love our photography. Ask around and you should easily be able to find someone willing to throw a "Portrait Party" for you. Your best prospects could come from past wedding clients who are connected with like minded friends.

Here are my 7 key points to consider for a successful Portrait Party:

1-  You will first need to offer a substantial incentive to the hostess for hosting the "Portrait Party". These incentives would be based on a point system. For instance, each point is worth $1.00. For hosting the party, I would suggest 250 points. Depending on your price points, that could be up to one complimentary portrait session and/or one 16x20 wall portrait. That's typically a value and a very nice incentive. Of course these price suggestions will vary with different parts of the country.

2-  You want the party to be a success for you, and you want it to be a success for your hostess, too. Success for you means getting many of your hostess's friends to see, learn and purchase your cool portrait products and services.

Success for your hostess would be the additional incentives she receives generating a good attendance. I would suggest an additional 10 points or $$ hostess incentive for each attending guest at the party. Just like a Tupperware party, 8-20 attendees would be just about right.

3-  Now let's take another lesson from the Pampered Chef and Tupperware parties. We want the attendees to purchase that evening! Your Portrait Party should be the center of the universe for your best deals.

You've got to consider what products and packages you want to offer? Put a little thought into your product offerings. Be sure to bundle items for better perceived value and offer plenty of choices. Offer purchasing incentives too, for instance, the higher the pre-purchase sale, the greater the discount offered.

4- List your products and services on an easy to read and understandable order form and be sure your incentives/deals/offers are clearly spelled out. Next, have your presentation well rehearsed so you don't stumble, fumble, or fall before the finish line. Also, put together a nice display before the guests arrive of want you want to feature and sell at the party.

5-  Remember, your Portrait Party is not just about getting people to show up. Its about those that show up making a purchase. You want your hostess to be inviting people that have a good chance of hearing your message and purchasing your product packages.

That means one more hostess incentive. At the end of the party, audit the packages purchased and award your hostess accordingly. You can see that this portrait party could be quite a rewarding experience for your hostess.

6-  So, you may be asking, "Are the attendees offered any purchasing incentives?" My quick answer is, "Of course". I suggest that anyone that wants to purchase any of your packages that evening receives a complimentary portrait session the value of which could range up to $200 or more.

If they order nothing that evening, I would still keep the door open by presenting them with a $100 gift card which they can use in the future with you. This becomes an extremely motivating factor for your hostess.

She is basically offering her friends who attend a complimentary portrait session from you. And if they decide to buy nothing, they still leave with a $100. Sounds like a deal to me, and I think it will sound like a great deal to your hostess' friends and attendees too.

7-  Wait, there's more. You want to continue the process don't you? Just like at a Tupperware/Pampered Chef Party there are hostess packages available ONLY to the person hosting a party.  Make these REALLY special. How about getting your hostess to work for you in setting up your next party. Yes, that means one more hostess incentive and a biggie at that. If your hostess arranges to have one of her friends host one of your portrait parties, she would receive an additional 100 points. By hosting their own Picture Party they become eligible for those special Hostess ONLY packages.

You can see that the hostess points can add up quickly. She's thrilled, you're thrilled, and the attendees are thrilled. What a great way to throw a party, spread the word about you and your business, meet new perspective clients and have a little fun too!

What I've tried to do today is give you a framework upon which you can build your own portrait party ideas. You may chose to tweak the points and the amounts but at least you have a road map in which to give your portrait party a try.

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Hey gang, that's it for me today. We head out to Houston shortly. We have another great crowd coming by tonight. How about I see you there. Be sure come up and say HI too.

See ya' soon,

-David

Wednesday, September 08, 2010

"Dream Dancer"

Desert DancerIMG_5662

"Dream Dancer"
©David A. Ziser

I captured this image during my pre-con at Photoshop World. What makes this image interesting is the fact that it was made on a residential street right outside the church. Yet, it appears to be made at a beautiful park location. This is the kind of situation wedding photographers encounter all the time - no shade, bright afternoon sun, and not much to work with in the background.

I chose a 100mm F2.8 lens for the shot. I figured I could shoot it nearly wide open thus making the background go softly out of focus. The longer focal length lens also served to expand and enlarge the foliage in the background too.

The sun was Las Vegas intense so I had the bride standing facing me with the sun behind her right shoulder. I still needed to get her face illuminated. I chose to use my brand new SUN SPOTZ reflector [link]. It's super silver on one side and black on the other.

My assistant caught the sun's rays and bounced them back onto the bride's face creating the beautiful loop lighting pattern I prefer in my images. You've got to be careful not to blind your subject with the bright sun reflecting back onto your subject. Even looking back into the camera was too bright for my bride to keep her eyes opened without squinting. I opted to have her just look at the ground in a more reflective pose. I love how the image turned out.

Camera specs: Canon 7D fitted with 100mm F2.8 IS macro lens, F3.2 @ 1/2500 second, ISO 200. Enjoy! -David

Wednesday: The One That Got Away - Window Light - Episode 3

Good Morning Everybody,

Crowd LR - Fotolia_8216433_Subscription_LWow! What a great kick off we had in Phoenix last night at our first CBTL 2010 stop. The Phoenix photographers are always an enthusiastic group and everyone seemed thrilled with the program.

The highlight of the evening was DOOR PRIZE TIME! We gave away  over $6,000 worth of door prizes last night including two registrations to Photoshop World for next year, WPPI and PPA convention registrations, LowePro camera bag, B&H gift cards, canvas gallery wraps, albums, website design, software and so much more!

We gave away 35 door prizes in all – WOW!, that was like a 1in 7 chance in winning - much better odds than Las Vegas, that's for sure. Hey, and we get to do it again in Dallas tonight - Woohoo!

That was the quick tour update - now it's time for today's post. Here we go...

The One That Got Away - Window Light Done Right - Episode 3

Window Light can create some of the most beautiful, softly lit photographs you will can create. The large light source, the window, let's the light wrap around the subject creating very soft edge shadows at the light's transitions from highlight to shadow. That's really the beauty of window light photography.

Remember too, that the light coming in the window needs to be soft. You don't want to stand your subject next to a window with full sun pouring in - you'll get a pretty lousy result if you do.

The other important aspect of a beautiful window light portrait is how you bring the subjects together for the shot. Take a look at the following photograph.

MF5_1583The photographer used the window light beautifully to illuminate the subjects, but the shot is a near miss because of the positioning of the couple relative to each other. Let's first look at the positive aspects of this image and then see what we could have done to improve the photograph and then hit it out of the park.

What's looking good:

1- The groom has very nice light on his face. In his profile view, the photographer positioned him perfectly for a very nice loop lighting pattern on his face. Notice too how the light wraps around his face even filling the shadows.

2- The bride is positioned in mostly a 2/3's view which is quite flattering to her. Since she is in a 2/3's view and the light is coming in from the same direction as the light falling on the groom, the light on her face is more of the Rembrandt variety in which the nose shadow touches the cheek shadow. Not traditionally my favorite lighting pattern but in this case I find it to be quite flattering to the bride.

3- We've got great lighting and great expressions on both the bride and groom. This image is on it's way to being a great portrait.

So where did things go slightly awry? Here is what I would have done to improve the portrait.

Hit the "Read more..." link below for the rest of the story.

1- The first and most important thing to do to improve this portrait is to have the heads of the couple in the proper position relative to each other. See how low the bride's face is relative to the groom. He needs to be lower or she needs to be higher.

The rule of thumb for these types of portraits is to have the eyes of the bride be at about the same level as the mouth of the groom. Or said differently have the person's eyes in the background either slightly above or slightly below the subject in the foreground. She is way too low in this image.

2- Another item that bugs me is the fact that the bride is just too much out of focus or too soft in this image. Had the bride been looking back at the groom, I might have been able to live with the super soft focus. But, since she is also looking out the window, our attention is drawn to her face too. She is soooo out of focus that, it is a bit disconcerting to view the image.

3- Above, I mentioned that the bride was in a "mostly" 2/3's view. mostly meaning that her head is turned just a bit too far past the 2/3's view. See how the far eye is NOT contained by the far side of the face - the far eye always needs to be framed up by the face to flatter the subject.

4- Also notice that the bride's eyes are pulled a bit too far to her left. I see too much of the whites of her eyes from the camera position. The eyes need to be centered from camera position. The photographer just needed to ask her to turn her eyes slightly to her right.

5- Notice too the straight vertical line on the groom's left arm. I want to move his arm slightly forward to create a diagonal line from his shoulder to his elbow. That will create a much nice line as the bride rests her hand on his arm.

Simple little things that add up to making this image a slight miss. Take a look at this next image.

In The Shadow Of Your Smile This is a shot I made of the same couple but with the groom in the background. It is very similar to the image we have been discussing. Notice how all the points I discussed in this post come together into a very beautiful portrait of the couple.

Again, it the small things that count when you are trying to make your clients look good. But those small things can add up to one fine, great looking portrait!

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Hey gang, that's it for me today. We had a super early wake-up call and need to be at the airport for an 8:30 a.m. flight to Dallas. We have our biggest crowd of the week in Dallas this evening - over 300 strong! The Dallas photographers are another wonderful group and we are looking forward to our visit with them this evening.

Don't forget to check back tomorrow for another jammed packed Business Day Thursday. It's a very hot topic and I can't wait for you to read it. Tomorrows post has a great money making idea for you.

Sooooooo..... I'll see you then,

-David

Tuesday, September 07, 2010

"Desolate Wonder"

Dessolate WonderIMG_6013

"Desolate Wonder"
©David A. Ziser

I captured this image on Saturday while driving from Las Vegas to Palm Springs through the Mohave Desert. The variety of vistas we saw for the three hour drive was amazing.

The vegetation (several cactus variations) at the different desert elevations was surprising to see. Our drive took us from desert floor and 114 degrees to about 3500 feet and a "chilly" 95 degrees ;~)

One of the more interesting sights, we actually flew by it and then backed up to to see what we missed, what we eventually discovered were the salt evaporators operated by the National Chloride Company of America [link].

This salt pond had not completely evaporated yet, and seeing the water surrounded by the salt sludge was other-worldly to say the least. I grabbed a few record shots not knowing if I had anything at all. A trip to Lightroom, a little slippin' and slidin' with the LR3 sliders and I had my alien landscape.

Camera specs: Canon 7D fitted with 18-200mm lens at 180mm, F16 @ 1/1000 second, ISO 1000 (because I had set it for a different shot earlier that day and forgot to reset it - yes, it happens to all of us, doesn't it?). Anyway, Enjoy! -David

Technique Tuesday: Our CBTL Tour Kicks Off Today; and Pixel Bending With Lightroom 3.2

Good Morning Everybody,

Today is the big day and I can't wait! We left Las Vegas, NV on Saturday and headed to Palm Springs, CA to spend the weekend. What an amazing drive it was through the Mohave National Reserve!

Joshua TreeIMG_6145-Edit We spent Sunday exploring Joshua Tree National Park - another breathtaking experience (considering it was 108 degrees-whew!). Joshua Tree was just beautiful in spite of the heat. You could almost see the dinosaurs walking this ancient primordial landscape.

CBTL BH3 Today we are in Phoenix for the kick off of our "Captured By The Light 2010" tour [link] and are really looking forward to it. We loved our stop in Phoenix last year and are looking forward to seeing over 200 friendly photographer faces again this year. I hope you stop by tonight.

Pixel Bending With Lightroom 3.2

I've got a quick and easy Lightroom tutorial today. It covers one of the new features in Lightroom 3 - Lens Correction. This is probably a feature most of us don't use very often, but it sure does come in handy when you need it. And, it saves you one more trip to Photoshop. Let me walk you through a few images to show you when to use it, how to use it, and some fun you can have with it. Hit the PLAY button below and enjoy the show!

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Hey gang, that's it for me today. I'm going to give the show one more walk through before tonight. We head to Dallas tomorrow to a crowd of over 300 strong and then off to Houston on Thursday. If we miss you tonight, I hope we can catch up down the road.

One more time, here is all the info for the CBTL 2010 tour right here.  Remember to use Promo Code DPTCBL2010 to save yourself $20 off the registration. I still can't believe we are giving away over $350 worth of goodies to each person attending AND $18,000 worth of door prizes this week!

Hey, you all look like winners to me, so come on down and enjoy an entertaining and information packed evening.

I hope to see you at a location near you,

-David

Monday, September 06, 2010

Labor Day Thoughts

Workers and Flag

Today is the day we say goodbye to summer. It is the last day of the three day weekend, the "pause that refreshes" before we head into Fall. Many spend this day with family and friends celebrating with the last big Summer picnic.

Many others, like ourselves, take the weekend to head off for a short 3 day vacation, spending time with special friends, before we shift the gears and and ready ourselves for the last three months of the year.

Today is also the day that celebrates the working man and woman, the people that have built our country into what it has become today. In this age of outsourcing and job layoffs, let's thank the people who's work ethic keeps the wheels of our country well oiled and running smoothly.

However you spend this day, may it be alone or with friends and family filled with celebration, joy and a sense of thankfulness too. Everybody have a great day today and I'll see you in Phoenix tomorrow for the kick off of our "Captured By The Light 2010" tour [link].

- David

Friday, September 03, 2010

"Love Lines"

0001-Love Lines-IMG_5624

"Love Lines"
©David A. Ziser

I captured this image during my Wedding Shootout on Tuesday while at Photoshop World Las Vegas. It was one of the last images I made in the church. I was working in the back section of the church and first lit the bride and groom with my routine Zumbrella light set up. The problem was the fact that the church's ceiling was very much lower at this spot. When I made the first images, light spilled onto the ceiling's surface causing quite a lighting distraction to the overall image.

I needed to focus the light directly on the subjects. My good buddies  at ExpoImaging sent me a pack of their Rogue Flash Benders a few weeks ago. I’ve enjoying using the Flash Bender in situations just like this. I removed the reflector from my Quantum flash head revealing only the bare bulb. Next I rolled the flash bender into a snoot and attached the large flash bender to the flash head. With this setup I was able to create a small cone of light that fell only on the bride and groom creating the loop light on the bride that I wanted and the light was completely shaded from the ceiling.

The placement of the couple was next on the list. I surveyed the leading lines of the sanctuary and positioned them so that all the architectural elements of the church led the viewers' eyes directly to the couple. The fact that the light was also targeted on the couple completed the image.

Light camera right, Quantum flash with Rogue Light Shaper.

Camera specs: Canon 7D fitted with Sigma 8-16mm lens at 13mm, F5.6 @ 1/60 second, ISO 1000. Enjoy! David

Friday: The One That Got Away: Episode 2

Friday: The One That Got Away: Episode 2

Good Afternoon Everybody,

Today is the last day at Photoshop World Las Vegas and it has been one one solid, jam packed, brain frying, educational experienced week. I think most of the instructors and staff as well as students are pretty well spent around here, but in a good way. I can't wait till next Spring's program.

For LaDawn and I, it's off to Phoenix, our kick off city of our "Captured By The Light 2010" tour. I've been "test driving" some of the content at my presentations while here at Photoshop World and everybody has loved it. I'll polish the program up a bit more over the long weekend and we should be rockin' and rollin' by Tuesday - I can't wait.

We've got to get rolling early today so let's get right to today's post - here we go...

The One That Got Away: Episode 2

I had such a positive response to this new series last week [link], I plan to continue it over the next several weeks.

Got Away 2 - big hands

This week's photo was sooooo close, but it still barely got away. Look at the image, it is downright beautiful. Let's first look at what was done very well.

1- The photographer has positioned the bride in the scene in the center of the composition. Centered composition works for me too in many of my images.

2- Next the maker used the fireplace behind the bride to frame her up nicely. The fireplace is what we call an "interior framing element". Framing up your subjects with interiors frames within the scene is one more way to direct viewers' attention to your main compositional interest - well done here.

3- The pose is easy, flattering, and believable. To many times the photographer will pose his/her subject into a position that is neither comfortable or believable. The pose works very well in this example.

4- The photographer did a nice job turning the bride’s head to the window light camera left to create a nice loop lighting pattern on the bride’s face.

OK, so what's wrong with this shot? Where did it miss it's mark? Take a look at the bride's hands. The bride's right hand is directly under her chin. That's not a problem - the real problem is the fact that the hand is turned broadside to the camera. Look how big it looks compared the the bride's face. The hand is almost as large as the face.

The secret to improving this shot is to turn the hand so that we are shooting into the side of the hand, not the front or back of the hand. That minimizes it's presence in the shot, it still looks believable, and it's more narrow size let's the viewers' attention focus on the bride's beautiful face.

The other hand is not so bad but I would still like to see the fingers closer together and draped more gracefully over the bride's knee. The photographer made it to third base with this image as it is presented. With these subtle little "hand" details attended to, the maker would had a home run.

One of the best "hand posers" of recent years was the legendary Don Blair. Don visited the top museums in both London and throughout America studying how the portrait artists of years past painted their subject's graceful hands. Look at the work of Thomas Gainesborough or John Singer Sargent. Their hands were painted impeccably. That's what Don strive to capture in his photographs too.

Sadly, Don passed away a few years ago. He was one of the most optimistic, talented, generous, giving persons in our profession.  Skip Cohen, also a mutual friend of Don Blair, did a tribute to Don right here. Don Blair hands His post shows a few of Don's instructional images. Check out how Don posed the bride's hands always showing the sides of the hands, never the front or the back.

Let me re-iterate that I am NOT suggesting "straight jacket" hokey posing rules. I'm trying to point out subtle, small, quickly made improvements that can make a big difference in how your client looks in their photographs. You know, people want to look good in front of the camera. This is just one more subtle way to make that happen.

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Hey gang, that's it for me today. I hope you enjoyed today's post. We’ve got to head out to the Tech Expo in just a few minutes so I’ve got to get moving. Have a great weekend and I'll plan to see you on the flip side in Phoenix next week.

Adios everybody,

David

Thursday, September 02, 2010

"Hot Vegas Sun"

Las Vegas Sun-IMG_5139-Edit

"Hot Vegas Sun"
©David A. Ziser

I made this image a few days ago while wandering the grounds of Mandalay Bay. The buildings in Las Vegas are so over the top, they make for great visual photographic exploration.

My favorite lenses for these kinds of shots are on the very wide angle variety. I love how the wide angle optics really converge the vertical lines as you see in this case. The challenge is to one's neck as I strain to to look vertically and compose the image.

I like this image because of the three bright sources of light, the sun and the two reflections. The visual implication here is that it is really a bright day, which it was, in Las Vegas. Camera specs: Canon 7D fitted with Sigma 8-16mm lens at 8mm, F 14 @ 1/320 second, ISO 100. Enjoy! David

Business Day Thursday: Expensive Education Or Best Deal Ever!

Good Afternoon Everybody,

BookstoreThings are really hopping here at Photoshop World! My program "Lightroom For Wedding and Portrait Photographers" last evening at Photoshop World went very well. It was then off the the Peachpit author's reception for an adult beverage and some snacks. It felt good to have the break.

Next it was off to the big bash at House of Blues with Scott Kelby's band rocking' the house. We wrapped the long day about 10:30 p.m. and are out early again today. I did a small segment for Photoshop User TV this morning with Dave Cross. I'll keep you posted as to when it will run.

I have one more program this evening and two booth programs this afternoon plus I have a trade show booth as wee so it is going to be another busy day. If you get a chance, come on by and say HI.

On with today's post....

Expensive Education Or Best Deal Ever!

Today's post is a more “food for thought” post. Here's why - we're here at Photoshop World with over 3000 other attendees, and instructors enjoying the experience. But in talking with some of the attendees, I'm a little surprised by what I hear. "Oh my gosh, the programs start early today!" "I think I'll sleep in and catch a later one."

Raising PricesLR - Fotolia_8764858_Subscription_XXL[1] Why would someone spend BIG bucks, somewhere in the neighborhood of $1,600 or more to head to a mind blowing educational experience, AND THEN SLEEP IN? I'm just amazed by that type of thinking. I mean, go to bed when you get home. Soak in every single piece of information while you got a chance!

Attendees can make that $1,600 be the educational bargain of the century by filling every moment of the day by attending as many programs and booth presentations as possible. The more you attend, the lower the price per learning experience.

Sleeping (not using your time efficiently) only increases your educational costs tremendously. Why would anyone want to make that kind of choice? My advice, spend every waking moment soaking up every ounce of info that you can. Enjoy all the extracurricular activities on the convention agenda, make new friends and exchange ideas with them. Make every minute count - make your next educational opportunity be the best value in the world! It is the ONLY way to go. I love seeing so many attendees doing just that - you can always sleep when you get home ;~)

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By the way, our "Captured By The Light 2010" tour [link] is shaping up to be one popular program. I suspect we will have 200+ in both Phoenix and Houston, and over 300 attending in Dallas! WOW! We are looking forward to seeing EVERYONE next week.

You can still register right here. Please be sure to use PROMO CODE CBLDPT10 (ten) to save yourself $20 off the $79 registration price. That brings your cost down to only $59 for one BLAST of an evening!

Hey gang, I've got to be hitting the road, so how about see everyone tomorrow for another episode of "The One That Got Away". Have a great one and I'll see you then.

Adios, David

Wednesday, September 01, 2010

"Desert Dreams"

Desert Dreams

"Desert Dreams"
©David A. Ziser

I made this image during yesterday’s PSW pre-con. We had wrapped up the church shoot and then headed outside to work in the dreaded Las Vegas sun – and bright it was!  There are a few ways to control bright sunlight. 

One of my favorites ways to control the bright sunlight is to use a translucent panel.  In this case I used the large 84 inch umbrella I discussed in last week’s post [link]. By intercepting the sun’s rays that were falling directly on the bride, I was able to soften the light considerably and still maintain it’s direction.

The umbrella also cuts the light by two stops meaning that with the bride perfectly exposed in the shadow of the umbrella, the sunlit foliage in the background takes on nice pastel (albeit overexposed) tonalities. I love the look for outdoor portraits. 

Camera specs:  Canon 7D fitted with 100mm F2.8 IS macro lens, F3.2 @ 1/500 second, ISO 200.  Enjoy!  -David

Technique Tuesday On Wednesday: Change The Light - Change The Look

Good Afternoon Everybody,

Finally, can you believe it – yesterday’s post is finally up and running.  I really hope you enjoy it! Yesterday was a loooong day, but is was still a fun day.  We got some great shots during my pre-con and everyone sure seemed to enjoy it.

Liz at PSW Today was an early wake up call for the opening ceremonies of Photoshop World – which is always a treat.  Turns out my daughter, Elizabeth was volunteered to hand NAPP’s executive director the Guru Awards to present to the winners.  Her first Photoshop World and she’s already on stage ;~)

Anyway, the Tech Expo is scheduled to begin in just a few minutes so I’ve got to run.  Enjoy the late post and hope to see you again tomorrow.  Here we go....

Change The Light - Change The Look

We arrived at Valley of Fire a little later than expected. That meant that the light was changing fast. Today's post covers how to shoot in those rapidly changing lighting conditions.

I'll show you images shot in complete direct sunlight and move to shooting in the same location 2 hours later in much more subdued light with auxiliary flash and getting a completely different result. The final shot was made in the shade of the mountains against the fantastically beautiful red rocks of the valley.

Hit the PLAY button below to see the different photographic/lighting results we achieved. Did I have a favorite? You'll have to watch the video to find out. I really think you will enjoy this one.

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Hey gang, that's it for me today, we are under the gun and I've got to run. Check back tomorrow and I'll fill you in on today's shoot. Also, I'm planning a second episode of our new series, "The Ones That Got Away" so plan to stop back.

Have a great one, and I'll see you tomorrow,

David