Showing posts with label success. Show all posts
Showing posts with label success. Show all posts

Wednesday, August 14, 2013

Today I’m Celebrating the 44th Anniversary of My 21st Birthday! Last History Recap

Good Morning Everybody,

44th BithdayToday is a BIG day in my life – it’s one of those “milestone birthdays”.  I’ll give you a hint – I just received my Medicare Card in the mail.  Yep, I’m celebrating the 44th anniversary of my 21st birthday today;~) Now the good news is that I sure don’t feel that old and thankfully, many folks tell me I don’t look my age.  I guess that is some consolation ;~)  So, what does LaDawn get me for my birthday – A TANDEM SKYDIVING ADVENTURE!!! Uhmmm…. I wonder if there’s a new life insurance policy floating around here somewhere? OK, just kidding LaDawn ;~)

So for today’s post I thought I would recap the DAVID A. ZISER PHOTOGRAPHY history posts I’ve been running the last few weeks.  I promise this is my last post reminiscing about the good old days.  But, like I said earlier, I hope these posts offer some insights into my growth and success in this business to the new and aspiring photographers considering this profession as their own.

That said, let me lead off today’s post with a photograph that we just stumbled upon over the weekend.  It’s a class photo of my very first class I ever took.  That was way back in 1979, and my first instructor was the legendary Monte Zucker.  That was quite the class. Click on the image for a larger view. Pictured here is my good friend, John Miele who went on to become the youngest PPA President ever.  Also pictured are my Aussie buddies talented photographer Robert Piccoli and Michael Warshall, current owner of NuLab Professional Imaging in Australia.  Michael and I still stay in touch.

You’ll also see Monte with his wife, yes, his wife Sandy in the front row. David Bentley, still a good friend is pictured in the back row. Eva, standing next to Michael eventually went on to marry Mark Roberts, owner of Art Leather, the largest wedding album manufacturer at the time. And, I can’t forget Gerhard Bakker, a major influence for all photographers at the time.  I’ve linked up where I could so check out the links for the rest of the stories. If you know any of the other photographers in this image not mentioned please drop me a comment.

Monte's Class 1979 w-names

The Life and Times of DAVID A. ZISER PHOTOGRAPHY

OK gang, I promise this is the last look  back on the life and times of DAVID A. ZISER PHOTOGRAPHY.  Here is the recap of all the links I’ve been running the last few weeks all gathered in one place should you ever want to visit them again.  Enjoy!

The Brief History Of Ziser Photography & Many Thank You’s To All Who Helped Me Reach This Milestone. [link]
50 Years Later: Celebrating Life, Photography and Friendships!  [link]
50 Years Later: A Grand Celebration & A Peek Down Memory Lane   [link]

Why not take a peek back in time with me in my WayBack Machine and smile at the images from my humble beginnings:

The Violinist: [link] Taken 45 years ago at age 20.

Budding Photographer: [link]

WayBack Machine #2: [link] Images taken in 1978 – the beginning of my studio career, age 30.

Oldie But A Goodie Wedding Image: [link] Image probably around 1980.

WayBack Machine #3: [link]

Engagement Sessions ‘80’s Style: [link]

WayBack Machine #5: [link]

WayBack Machine #6: [link]

And finally my life philosophy of why I got started in photography and what this wonderful profession means to me.

A Visit By A Friend – ASP THESIS 1988

Part 1: Life Is Too Darn Short To NOT Do What You What To Do With Your Life!   [link]

Part 2: Seeing The Magic Happen For The First Time - Amazing! And Time For Commitment! [link]
Part 3: Sameness Kills Enthusiasm! [link]
Part 4: Developing Your Own Distinct Style [link]
Part 5: Questions Seeking Answers  [link]

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Hey gang, that’s it for me today.  And starting today, I’m only looking forward to see what's next over the distant mountain ridge – greater challenges, beautiful travels, new friends, new memories to try and remember ;~) and many more sunrises and sunsets.

Have a great one everybody.

See ya’ soon!

-David

Thursday, August 01, 2013

Seeing The Magic Happen For The First Time - Amazing! And Time For Commitment!

Good Morning Everybody,

I’m back again today with Part 2 of my ASP Thesis: A Visit By A Friend.  This section covers my early days as I first began to develop my interest in photography, how I transitioned from Engineering, and finally made my full commitment to photography. Hope you enjoy the read.  -David

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Seeing The Magic Happen For The First Time - Amazing!  A Visit By A Friend – Part 2

The breeze had slowed quite a bit as he talked, and a squirrel joined two birds at the feeder. He continued, “You know, I still remember my first big thrill in photography. My dad had experimented with photography as a young man and I thought I should give it a try too. So a friend and I, both of us fifteen years old, decided to try to print our own pictures from negatives we found in our families’ photograph albums. Our ‘reference manuals’ were 1939 Ansco and Kodak booklets that I had found with my dad’s old photo supplies. These obviously were not the most recent editions currently available - it was 1964 but the basic information was still the same.

Velox paper“I ventured down to my local camera store and purchased a quart can of Dektol developer and a 25 sheet pack of 2 ½ x 3 ½ Velox printing paper. That evening, long after the sun had set, we set up our ‘lab’ in my friend’s kitchen with ‘Tupperware trays’ and the chemicals we purchased earlier in the day.

“With lights out, we carefully placed a negative, they were quite large prior to 1964 - no instamatics at that time you know, onto a piece of our precious printing paper. We ‘critically’ timed the exposure by quickly switching the room lights on and off - what precision - and placed this still white piece of paper into our special elixir to watch the magic happen. The seconds seemed like hours but finally the faint ghosting of an image started to appear. Our hearts were racing. The positive image continued to build and about a minute later it looked great. As our ‘manuals’ had instructed, we moved the print into our diluted ‘Heinz vinegar’ shortstop for a few seconds and then into the fix. We hit the light soon after and looked with astonishment and amazement at our first print!

“My adventure continued as I continued to experiment. My first ‘enlarger’ was a ‘Kenner Give-a-Show’ projector that I ‘borrowed’ from my sister. I just cut out ‘Mickey Mouse’ from the cartoon panel strip and taped a favorite negative in Mickey’s place. It worked. Adding an aperture card to the front of the lens even improved the sharpness,” he chuckled, and then said, “My experimenting continued and so did my enthusiasm.”

As I listened, I knew his background was not in photography because I had seen his Physics degree and Engineering degree hanging on the wall in his home. So I asked him how and when he made the transition into photography.

Physics Degree

He answered, “You know, all through college I studied to be an engineer but always used photography to pay the tuition, rent, and buy the books.During my college days, I was also involved in yearbook photography and custom lab work with the two biggest school operations in Cincinnati and Dayton, Ohio.

Engineering Degree

“For three years after graduation I worked as an engineer. I spent the following four years working for myself as an engineering consultant throughout the state of Ohio. During this period I always had a lingering love of photography. Near the end of 1978 I was involved in a large consulting project which was just reaching completion. Within that same time period, working as a part time professional wedding photographer my assignments were increasing to the point where I needed to reconsider my part time status as a photographer. In October of that year, after a great deal of consideration, I decided to make a career change. 1979 was my first year as a full time professional photographer.”

I  Finally Made A Real Commitment To My Future

1143_HwangW02He continued more emphatically now, “I was talking about my future - my investment of time and effort in myself. This decision meant much more than just deciding to go ‘full time’. It also had to be my commitment for my studio and to all my clients that we would constantly and energetically strive to produce the finest photography and best service available…. without compromise!

Bar Mitzvah Pics“When I started, we offered primarily wedding photography and four years later added Bar Mitzvahs to our repertoire. To this day our photography is 90% Weddings/Bar Mitzvahs and 10% Portraits.

“Regardless of what we did, I only wanted to offer the best for our clients! We have never strayed from that concept.”

“How did you prepare yourself for that commitment?” I asked.

“I knew the basics of photography,” he answered, “After all, I had been involved in it for fourteen years in one capacity or another. But since I had made my commitment, I knew that I was going to have to improve my images. My current photographs did not ‘sing’ to me. They were just the ordinary images you see everyday.

“I felt I needed something new and some additional input, so in 1979 I started attending every single seminar, workshop, and convention that I could. I would listen to the best photographers in the field and study what they were teaching, and learn what they were doing. I relentlessly pursued this course of action and methodically monitored my results.

“There was one pitfall to this strategy though. Copying the masters only makes you a master copier. That is not what I wanted for myself. I wanted a blending of their style and technique with my own creativity in order to produce a style entirely my own. I wasn’t looking for the recipe to make their soup. I was looking at their ingredient list, maybe varying some of the amounts, and adding a few of my own spices. The final broth would be my own!

‘It’s the Difference that Makes the Difference!!!’

“This whole thought process and action helped me distill one of my basic tenants about this profession which, simply stated, is this: ‘It’s the Difference that Makes the Difference!!!’

Its The Diggerence

“I wanted my work to be different from the other photographers in my area, as well as those which I had the wonderful opportunity to study with. I didn’t want to be a copy of my teachers any more than I wanted to copy what everyone was doing locally. I wanted this difference to be the reason my potential clients called me. I wanted my clients to know what this difference was. I wanted this difference to be the reason for my anticipated photographic success.

“Think about this for just a moment. Sameness is boring, stagnant, not growing. Sameness breeds frustration, mediocrity, and eventually contempt for what one is doing. Look at how many photographers don’t photograph weddings anymore and proudly proclaim it. Such a proclamation is simply an admission that they were failing to grow in their wedding photography.

“There are two losers when this happens. One, of course, is ourselves, the other is the client!

End of Part 2: Food For thought!

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Hey gang, that’s it for me today.  Plan to stop by tomorrow where I’ll be kicking it up a notch in the next installment  -  my ASP Thesis.

See you then,

-David

Wednesday, July 31, 2013

Life Is Too Darn Short To NOT Do What You What To Do With Your Life! A Visit By a Friend: Part 1

Good Morning Everybody,

Many of you may be wondering why I have been waxing with such reminiscing these last few days.   I’m not trying to be boring or melodramatic with these posts.  The exact opposite is true. What I’m trying to do is share with my DPT readers some of my most sincere feelings about this wonderful profession and share with you a little of my personal history that may be helpful to you or anyone else on their personal journey.

Trying To Smooth The Path

In the beginnings of my career I never had access to the behind the scenes thoughts, insights, and feelings of my mentors. The internet didn’t exist and the best you could do was attend any number of workshops and classes coming your way in your part of the world.  That was all well and good but I think it would also be helpful if new and aspiring photographers could read about how one photographer found his way into this wonderful profession.

Hopefully my experience might help smooth the path for a future generation of photographers and even those currently traveling that same road. That’s why all these reminiscing posts these last few days and why I am continuing in that same realm for the next few days.  I really do hope you enjoy the read.

My Personal Statement: My ASP Thesis

ThesisThese next few posts are from my ASP Fellowship Thesis that I submitted to the American Society of Photographers way back in 1988.  The ASP Fellowship is one of the highest honors one can achieve in photography today and it was a goal I had set for myself early on in my career.  To date there are approximately 100 ASP Fellows in the world.  You can read about the Fellowship Degree right here.

If you’d like to become an ASP Fellow, the first thing you’ll need to do is prepare a thesis. Your thesis must be an original work that describes your life work, professional achievements, photographic philosophy, future aspirations, and major influences. Your thesis should be at least 2,000 words – mine was 5,000 words. Your thesis is a personal statement, it’s a sharing of who you are, how you became a photographer and your artistic vision. 

Part 1 of my ASP Thesis – hope you enjoy!  -David

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A Visit By a Friend

A Thesis

Submitted by David A. Ziser M. Photog. Cr., F-MPA

To the American Society of Photographers

Part 1: Life Is Too Darn Short To NOT Do What You What To Do With Your Life!

Springtime-flippedBoy, what a gorgeous day! The sun was splashing its soft, morning light lavishly around everywhere. The trees and leaves were gently swaying and actually seemed to be enjoying the little breeze dancing through their branches. I watched the sun play tag with each leaf, their colors and shades were constantly changing against a background of a million other leaves also changing colors and shades as they all rolled and played in the wind. It was an exciting visual morning symphony in green.

BirdAs I continued my walk down the road, I noticed my friend also enjoying the beautiful day. He was just sitting there lounging on one of the back porch steps of his home enjoying the scenery. As usual, all the neighborhood “pets” were gathered in his backyard. You see, this was the place where there really was a “free lunch”. His wife and two year old son, on several occasions throughout the week put out various goodies for the birds, ducks, squirrels, and rabbits and any of their friends who wished to join them. It wasn’t always this way though. It originally started with one bird feeder to which the squirrels also took a liking and has evolved into what you see today. His backyard sometimes bears a vague resemblance to the local children’s zoo. But it does add a country touch to his city setting.

He looked my way and smiled as if to confirm my feelings about the day. I called and waved a friendly “Good morning” and changed my course to his back porch. This caused the ducks a bit of consternation as they backed off munching the cracked corn which little Aaron had laid out for them earlier.

Butterfly“It sure is a beautiful day today, isn’t it?” he said.

I could only enthusiastically agree.

“Just taking it easy today and enjoying the weather?” I asked.

“A person just can’t help from enjoying a day like today,” he said and then continued, “I’ve just been sitting here thinking about how lucky I am.

“I’ve just been collecting my thoughts and ideas on my profession these last several days, and boy, what a wonderful experience. I’ve gotten to see things in a broader prospective than ever before and now I have an even greater appreciation of the joy this profession can bring to those involved in it and committed to it.

“You know, so many people do what they have to do in life instead of doing what they want to do. I get to do what I want to do, everyday!

“Life is too darn short not be able to do what you want to do with it and enjoy it at the same time. Photography gives those of us lucky enough to be involved in the profession the wonderful opportunity to remain constantly enthused with what we are doing.

“Being in photography is like being in a large room in which there are several doors. Above each door is a sign that lists a branch of photography. One may say Portraits, the other - Weddings, another - Fashion, and another Commercial. As we open one of those doors, we see a hallway of more doors each with another sign over it describing further areas of specialization. For instance, if we open the Wedding door, we will see doors that say Wedding Portraits, Pictorials, Formals, Candids, etc.

“We can choose any of these doors and ‘play’ in that room for as long as we choose. If we get bored we can try another door. And if we tire of the hallway we can still try another hallway. I chose Wedding Photography nine years ago (Remember, this paper was written 25 years ago-DAZ) and I’m still running up and down the same hallway. The magic of this profession is that the hallways and doors are endless!!!”

End of Part 1: Food for thought!

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Hey gang, I’ll see you again tomorrow for another installment of my Thesis: A Visit By A Friend.  LaDawn and I celebrate our 8th anniversary today so we’re planning and easy day so I’m out of here ;~)

Hope to see you tomorrow,

-David

Tuesday, July 30, 2013

The Brief History Of Ziser Photography & Many Thank You’s To All Who Helped Me Reach This Milestone.

Good Morning Everybody,

I have to admit, this has been a unique time in my life as I transition from the million-mile-an-hour whirlwind pace I’ve kept for the past several years.  That transition began last year with our two month travels to Europe. I cut back on the blog more out of necessity – not much internet connect in the middle of the ocean – and I have to admit, I’ve enjoyed the break.

DAZ World TravelAnd, I also I have to admit that I’m still processing my transition to slower times full of world travel, landscape photography, and a completely different set of creative endeavors I’m engaging in.  I love smelling the roses much more often these days!  And I almost feel that using the blog is my  personal journal during this transition.  I’m also doing it publically because so many photographers have been following DigitalProTalk for many, many years and I thought you may enjoy the rest of my story.

Anyway, in today’s post I’d like to share with you my very early beginnings as a photographer.  My story may touch others and if you have a story to tell, please share it with our DigitalProTalk readers.  Here we go…

The Genesis Of My Interest In Photography

Ruby Red SAfe LightEvery photographer has their own unique story as to how they became involved in one of life's most interesting and exciting professions. My interest in photography hit me when I was 12 years old in 1960.  I was rummaging through the basement of our home and stumbled on some old photo processing trays, a contact printing frame, a ruby red safe-light bulb, and a few books on processing your own film that my dad had used as a hobbyist.

These small books were not the latest, greatest editions either.  I remember them being published in the early and middle 1940's.  Nevertheless, that early discovery was my entry into photography. 

Mike KnovacBut that is only part of the story. Co-incidentally, with my discovery of the my father's rudimentary photo processing gear, was the fact that I had a keen interest in a TV show that played from 1958 and ran 28 episodes till 1960 - it's title, "Man With A Camera" starring Charles Bronson as Mike Kovac.

I remember lying on the floor in my family's living room watching those B&W episodes every week.  I enjoyed the story, the drama, how photography was used to help solve the mystery week after week.  But what I remember most are those moments near the end of every show when Mike Kovac would put the exposed paper into the developer and the image would slowly appear - to me, it was magic! 

DektolNow, I possibly could work Mike Kovac's magic too.  I still remember visiting a local camera store, Provident Camera. On that first visit, I purchased a quart can of Kodak Dektol developer, a quart of fixer, and 25 sheets of Kodak Azo contact printing paper. I couldn't wait to process my first image.  Back in those days, our parents shot with a Brownie Hawkeye camera.  These were inexpensive, fixed focus medium format cameras shooting large 120 or 620 rolls of film.  The negatives were pretty big - 2 1/4 x 3 1/4 inches. 

Contact Printing FrameWe set up the trays, processing chemicals, and the ruby red safe-light at my buddy's, Russ Rigdon, mother's kitchen late one night and were ready to go. I had "requisitioned" a few of our family 620 size negatives for our first tests. Under the dark red glow of the very dim safe-light I loaded the negative and Azo printing paper into the contact printing frame and closed the back tightly.

My friend, Russ, was on light switch duty.  On my command, he hit the wall switch and turned the kitchen light on, I counted off a number of seconds and signaled him to turn the lights back off - very scientific back then.  I still remember removing the photographic paper and looking at it in that dim ruby red light.  It was totally blank but somehow the magic solutions in front of me were going to reveal the secrets it contained. 

Print trayI pushed the paper into the developer just like Mike Kovac and waited... and waited... and waited. It seemed like forever but it was actually only about 30 seconds when I first saw the faintness of an image slowly appear on the paper.  After a few more seconds, the image was coming into full view.  I remember being transfixed by what I was seeing before me - it was "Harry Potter" magic and this is way before the days of Harry Potter! After moving the paper through the stop bath and fixer, we turned the lights back on.  There it was… my first real photographic image - I was hooked.

Our next experiment involved making images larger that the original negative size, like all the way up to a 5x7 print.  One more trip to Provident Camera for some Kodak Kodabromide enlarging paper but, where was I to get an enlarger?

Kenner Toys, located in Cincinnati, Ohio coincidentally, had just announced a brand new toy - a Kenner "Give A Show" projector.  It was a battery operated projector in which you inserted the filmstrip of cartoon characters and projected them on the wall.

Kenner Give A Show ProjBut where could I get one - my little sister! She had received one as a gift. I carefully  "borrowed" it one evening, cut out one of the cartoon characters from the film strip and added one of the family negatives.  You guessed it - success - we had created our first enlargement.  It was an "Eureka" moment and the rest is history.

By age 15 I had managed to book my first wedding. A friend of my father's daughter was getting married and was looking for the best price in town, I offered and was hired. I barely remember shooting that wedding but I do remember knowing I had to be sure to get the bouquet toss. The rest of the day is a faded memory.

Because I had amped up my photographic hobby with bigger trays, print dryers, better safe-lights, enlargers, etc. I was causing quite a stir at home.  I kept blowing the fuses in our older home and my father was not happy.  I had a mutual high school friend, Bill Donnermeyer,  who was also involved in this magical hobby of photography.  His father was upset with him because he was using too much water when washing his processed prints.  His dad was a plumber.  That might have been part of the problem.

London Photo StudioAnyway, two 18 year old teenagers together with two upset fathers who were not happy at all with our photographic endeavors decided we needed a change of venue if we were going to pursue our photographic interests.  We decided to open a photo studio.  Yes, at age 18, we found a space for $75/month, split the rent and opened London Photo Studio – yes, that’s the logo I designed at age 18. Now I was a studio owner shooting portraits and weddings!

This lasted for the next 3 years or so as we completed high school and started college. Although we eventually closed the studio I continued to support myself with photography paying the rent, buying the books, etc. until I graduated with two degrees, one in Physics and the other in Engineering.

My love of photography never left me though.  I continued to shoot for friends and family long after college graduation in 1971.  With so many calls from friends and acquaintances, it was in 1978 that I decided to leave the field of engineering and strike out on my own in photography. 

This is my 35th year of owning my own studio.  Over all these years I have constantly and consistently strived to offer my clients the absolute best wedding photography possible.  Yes, and that passion is still there.

My father always wanted me to get a "real job" after leaving the engineering field but I never did.  I always wanted to learn more.  I continued to study with the wedding masters of the time - Bill Stockwell, Rocky Gunn, and the legendary Monte Zucker. I attended every program, seminar, and workshop that I could honing both the craft and art of wedding photography. I continue to do that even today. We can never stop learning. 

The Defining Moments In My Career

The "rest of this story" needs to include those defining moments in my life that first set me on a life course of not just shooting weddings but also training others to take better photographs.

Who were those people instrumental in that process for me.  First, I would have to thank my father for letting me "borrow" those first processing trays, safe-light, and contact printing frame. 

Kodak Model 11 FinalNext I want to acknowledge my lifelong friend, Russ Rigdon, who hung in there with me in those very early formative years helping me with my experiments in processing and printing.

We were even doing our own color processing in 1968 when after booking a high school prom and promising to deliver 2 - 5x7's and 4 wallets, we worked till the very early hours of many mornings trying to complete the job.

I want to thank Bill Donnermeyer for taking the chance with me of opening our first photo studio in the late sixties. We were teenagers, but heck, what did we know? We were confident we could pull it off and we did. The name of our first studio - London Photo Studio came from the London music invasion of the mid to late 1960's.

After graduating from college in 1971, I continued to shoot for family and friends and in 1978 I opened my studio officially leaving the engineering degree behind and moving forward into photography - a pretty scary time in my life.

I was looking for an assistant in those early years to help me on those wedding jobs.  My girlfriend at the time recommended her 15 year old brother.  I want to acknowledge Steve Bitter who was with me through "thick and thin" of the early learning/business years.  Steve was the perfect assistant.  He could read my mind, and many times, it seemed that he had three hands as I was changing lens and film backs during the shoots.

My studio continued to grow and I needed to hire more help.  The person I hired next was Don Moore [link], one of the most talented photographers I know.  Don was my studio manager and covered the business as my lecture career started to gain traction in the mid-eighty's. Don and his wife Lona continue to be good friends and trusted confidants even today.

DAZ and KentDuring those early years, I had met two people in the beginning stages of their photography businesses too - Kent Smith [link], from Columbus, Ohio pictured with me in this photo; and Mark Garber [link], from Dayton, Ohio.  We three were equally passionate about our work and wanted to do anything we could to make our work exceed that of our competition. We formed what, Mark called "our brain trust", and constantly challenged each other to be the best.  We continue to remain close friends and all of us own very successful studios today.

I also want to acknowledge those photographers that I have trained under and helped me understand nuances of technique, style, and creativity in this profession.  First, the legendary, Monte Zucker [link], one of my first teachers in this profession.  He gave me a solid grounding in the classical techniques of lighting and posing that photographers and painters have used for years to flatter their subjects.

Monte, Rocky, BillRocky Gunn, master pictorial wedding photographer showed me how to see differently and how to use the beautiful surrounds to create out-of-the-ordinary outdoor wedding portrait. Al Gilbert [link], one of the top photographers in Canada, showed me how to use wide angle optics to create wonderfully innovative and dramatic portraits.

My thanks too to so many other photographers, teachers, instructors, and trainers that have helped me gain a greater understanding of all facets of the craft and art of this profession.

Many More Thanks

As my studio gained popularity in the greater Cincinnati, Ohio area my worked started to gain some attention and receive many accolades at the state and regional conventions. I began to get invitations to lecture about wedding photography.  My thanks to Wayne Byrne and Bill Duty who together provided my first opportunity to do just that, traveling to 10 cities throughout the Midwest from Buffalo, New York down to Memphis, Tennessee. in 1982.

My thanks too to Lisle Ramsey, who also had the confidence to invite me to speak in New Zealand and England and present my program to photographers in both of those countries on behalf of the International Professional Photographers Guild he had founded. His invitation, after only being in business for 4 years, was quite a thrill.

Terry DI could not forget to mention my friends at Eastman Kodak, Paul Ness and Terry DeGlau [link], who several times over these many years asked me to represent Eastman Kodak at some of the most exciting venues around the world.

Also, thanks to all the wonderful people at Professional Photographers of America [link], Wedding and Portrait Photographers International [link], and especially the National Association Of Photoshop Professionals [link] with their legions of instructors have continued to hone my photographic and digital skills and talents.

My thanks must also include Scott Kelby [link] at Kelby Media who encouraged me to write my first book and his entire team who, for me anyway, miraculously pulls all the words, images, diagrams, and notes together that reaches an understandable cohesion in it's final result.  I am amazed at the entire Kelby Media team as they work in what seems an almost effortless fashion to complete the many publishing projects they work on each year.

I can't miss thanking Peachpit [link], my publisher, who also agreed to to be part of this project. There have been many others involved in the process who have taken time to review, edit, and suggest improvements to the project.  Those special folks would include my staff, Sharon, Jennifer and Martha my good buddy, Michael Jonas, and so many others that have helped me tie together all the lose ends to bring the book to completion.

DAZ and LDAnd finally, I want to thank that special person in my life that has always given me her love and support throughout these last ten years of my career. Without her insights, suggestions, recommendations, and most of all, her patience throughout our special projects, tours (marriage) and so much more, I never would have achieved the level of success I have today. I love you LaDawn.

Finally, I want to thank all of you - the readers of this blog, my newsletters, and my Captured By The Light book, all those who have attended my seminars around the world,  I sincerely hope some small part of what I’ve tried to contribute to this wonderful profession helps take your photography to a brand new level and will continue to open the doors to your own creativity bringing a sense of adventure, excitement, possibility to your joy of photography.

Thank You All.  -David 

p.s. Tomorrow check back again for another special treat.  DAZ

Monday, July 29, 2013

50 Years Later: Celebrating Life, Photography and Friendships!

Good Morning Everybody,

DAZ 50 yearsWhat a grand celebration this past Saturday! It was wonderful to have so many of the people to whom I owe my success come by and celebrate my 50th year as a wedding photographer this past weekend. The guests attending spanned 40 years of my business career.  It was kind of a career reunion and a great time for all present to catch up, tell stories, and just enjoy a wonderful evening of good conversation, great food, and perfect weather.

Pictured in the photograph below from left to right: seated first is Marvin “Bucky” Armstrong, one of my original assistants/photographers who, along with his wife, assisted me throughout the late 70’s.  Next to Marvin is Tom Taylor, a good friend and occasional assistant/second shooter/Master Class facilitator whom I’ve known for 10 years.

50-2

Top left is my good buddy, Eric Cameron, a talented photographer who began working with me first back in 2006 assisting LaDawn with our Digital WakeUp Call Tour and then came on board to help on special assignments and as one of my Master Class Coaches.

Next is yours truly and next to me is Steve Bitter, my very first assistant.  Steve began helping out when he was 15 years old – I was dating his sister at the time.  Steve is also the assistant who probably has more stories to tell that anyone who has worked with me over the years – and there are some good stories to tell ;~)

50-1Next to Steve is Bill Mowery, a great guy, great assistant, and talented photographer.  Bill assisted mostly during the middle years of my career.  He always kept a level head and kept the occasional wedding chaos is perspective for all of us on the job.  I may be wrong here but I believe it was Bill who nick-named the equipment/lighting bag the DEATH BAG because of its weight – about 90 pounds.NOBODY liked carrying the death bag ;~)

Next to Bill is my good buddy, Damien Tepe.  Damien was sort of the IT brains of the operation around here for a few years.  He helped get our Digital Resource Center [link] up and running and helped keep all the workstations/computers running smoothly too.  Damien could also be trusted to help out on a wedding gig or two as well.  His real job is taking him to Dallas, TX in a few weeks so it was good he and his wife Laura could come by on Saturday.

Not pictured are Johnny Miller, not the golfer, but a great friend and talented photographer.  John was one of two photographers (Don Moore was the other)  that help put Ziser Photography on the map back in the early eighties.  Also, not pictured is Ace#1 Assistant and great photographer, Nicholas Viltrakis, who unfortunately had to leave early. Wait, there he is on the far right in my iPhone pano shot. 

Party Pano

Nicholas has been my “go to” guy these last several years at Ziser Photography for the huge, challenging events we occasionally booked at the studio. 

Also not pictured is Don Moore.  Don and I have been the best of friends for over 30 years.  Don was one of the studio’s first photographers along with Johnny Miller and he was also my first studio manager.  By the mid to late eighties Don had left the studio to pursue his own commercial studio endeavors – Kamera Art. Don and I still find it difficult to get together as often as we would like due to both of our crazy schedules,  but still remain super close friends. 

Also missing are a few other indispensible assistants Michael Nealis, Marc Bridewell, and photographer, Angela Haines all of whom had previous commitments or long distance that kept them from being here.  We still told stories about them too ;~)_________________________________________________________________

In this next photo you see most of the Ziser girls – truly the team that kept the wheels on the wagon at the studio. From left to right standing we have Sharon Blades, the studio bookkeeper and the life of the party around here over the years.  Sharon’s spontaneous, off the wall, remarks would put anyone within earshot in stitches.

Next to Sharon is Susan Kliendinst, my studio manager about 8 years ago. Susan was actually hired by my staff at the time while I was out on the road lecturing back in 2005.  I came back into town and was introduced to my new studio manager.  I was reassured by my staff that all would be fine. Susan jumped into her responsibilities with both feet – some would argue she did not “jump” but was thrown in head first into the studio’s “baptism of fire”.  We had a great run while Susan was at the helm.

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Next to me is Shelly Roehrig who come on board as studio manager around 1998.  I was just elected PTA President and she was on of the PTA team at the time. She was giving me the tour of our Market Day operation – a money saving, fund raising arm of many PTAs. Before she was finished showing me the ropes, she had talked me into buying most of that month’s featured items.  I immediately asked her to come to work for me.  She got a job offer from UPS on that same day which she refused.  The rest is history. 

Our kids were about the same age so our work day began after the school bus picked up our kids and ended pretty much at 3:30 p.m. when the school bus returned to drop them off.  I also loved the fact that “snow days” where automatic studio holidays. Hey, school was closed so we all headed to the park for some fun sled riding – good times, and many wonderful memories.

Next to Shelly is Karen Armstrong, again a long time friend, wife to Marvin above, and one of the early original team at Ziser Photography.  It was good to see Bucky and Karen again – we haven’t seen each other in over a dozen years.

Miranda SensorexSeated bottom right is Gayle Lehman, our fabulous album designer and photographic artist for many years. I remember when we were sinking in the “digital seas” like so many other photographers in the early days of digital cameras and Photoshop. Gayle, along with Susan, stepped up too the plate to get us transitioned in our brand new digital world.

Seated on the left is LaDawn, my beautiful wife.  LaDawn who has been the marketing coordinator and tour manager for Photographic Resources, the lecturing arm of our business since our first national lecture tour together – Digital WakeUp Call - in 2006. LaDawn has handled all the back room and behind the scenes activities for all our lecturing projects with a great smile and with utmost thorough efficiency.  We celebrate our 8th anniversary this Wednesday.  Cheers to my Sweetie!

Not pictured is one of the Ziser Photograph’s most important studio managers, Lona Kidwell.  I met and hired Lona when she was in her early twenties. She had that special confident quality about her that made her a perfect choice for the position. I’ve never ceased to admire her fabulous sales skills, tenacious spirit, and outstanding positive attitude.  Lona and Don met during the early studio years and have been happily married ever since.

Also missing is Rebecca Blaut.  Becky came on board as studio manager in the early 90’s and navigated the studio some of it’s difficult growing pains always putting the clients first and always getting the job done.  Becky now operates her own successful studio [link] here is Cincinnati, OH and was not able to attend because of family commitments.

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In this next photo below are pictured next to me are Jim Fauz, a long time friend, Master Class coach, and the person he says sold me my first SLR 35mm camera years ago (a Miranda Sensorex pictured above). Next to Jim are Wilma and Rob Kumler, owners of K&R PhotoDigital.  K&R, as we know them in the area, have been supplying camera and photo supplies throughout the Midwest since 1975.  Rob guided me through my first Hasselblad purchase in 1978 – talk about a traumatic experience – two 500CM cameras, 3 lenses, a few film backs – about $10,000! You definitely needed a pro bank account to be a pro photographer back in the day ;~)

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Also missing from this photo are Linda and Dick Bass, owners of LinColor Labs, my lab of choice for all my processing back in the very early days of Ziser Photography.  Linda had the distinction of printing more award winning prints than any lab in Ohio and Kentucky during the eighties and nineties.  Linda and Dick eventually both competed themselves and were eventually honored their Master of Photography degrees from the Professional Photographers of America.  We really  missed them on Saturday.

There are others that were part of the team over these many years and my thanks and gratitude go out to them too.  It’s been a great run (so far) and I’m sure glad, grateful, and happy to have the support of so many good friends that have made DAVID A. ZISER PHOTOGRAPHY one of the premiere studios in the area.  Again, my thanks to everyone who helped make it happen. 

High Fives to each and everyone of you!

David

p.s. Check back tomorrow for a brief history In time about Ziser Photography

Thursday, April 11, 2013

Business Day Thursday: Sales Success Secrets – The New Series: #2 – Show Them What They Want!

Good Morning Everybody,

I've got a brand-new Business Day Thursday coming your way that I think you're thoroughly enjoy. Last week I started my new Sales Success Secrets series and posted a great marketing idea by my good friends and outstanding portrait photographer, Greg Daniels and his wife Lesa. You can check out last week’s post entitled “Market Styles, Not Specialties!” right here.

In preparing that post I had a chance to really survey Greg's website. Not only are Greg’s image galleries beautiful but one of the links on his site must be indispensable for him in building the success that he enjoys. That link entitled “In Homes” shows his framed portraits hanging in his client’s homes. The beauty of having these “portrait installs” shown on his website is that it builds anticipation for his current clients and gives them a very clear idea of how to use his portraits in their own homes.

Portrait One:

Take a look at our first photograph below. It's a beautiful portrait of a young girl hanging above the fireplace in the clients home.

GD1

As he can see, this is a very nice home. But, this is type of clientele that Greg markets to. So, when he shows a photograph in this home setting he clearly intuits to his current and future clients that they should do the same thing with their portraits.

Portrait Two:

I love the presentation of this second portrait. My guess would be that the size of this portrait is 60 inches tall by 24 inches wide – a very large piece of wall decor.

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Look how beautifully it fits the space. In Greg’s portrait session he consults with each of his clients as to where the final portrait will be hung. That way he's easily able to make recommendations with this client about size and frame color.

Portrait Three:

This next image shows a smaller portrait, I'm guessing 24” x 36" hanging in a different part of the home where the wall space was much smaller. The placement of the portrait in this space still insures the client’s enjoyment of this image.

GD3

It appears to be in a heavily traveled part of the home where all the family members can enjoy it every time they pass.

Portrait Four:

This next image again shows a special wall treatment for this family portrait. I particularly like the piece of wall decor hanging above the portrait.  It seems to help round out the space on the wall. As you can see, portraits can be hung anywhere in the home but it takes careful planning with your client to be sure that the size of the portrait and the placement of the portrait in the home all work together.

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I think it’s clear from these images that Greg and Lesa really have their act together when it comes to making those kinds of suggestions to their clients.

Portrait Series:

As you continue to explore Greg's images on his website notice to that he's not just trying to anticipate the wall portrait sale. He's also showing his clients many other options that they have with their photography. I love this next series of six images beautifully displayed on the wall next to the grand piano.

GD5

The secret to Greg's hefty portrait sales lies in the fact that he builds anticipation for the client by showing them just how images of their family and children to be displayed in their home.

Wall Portraits Are More Important and Impressive On A Client’s Wall Than On Facebook

I've always said to my clients. Even if one had purchased a completely new set of living room furniture, the first thing anyone would notice when they walked into that new living room would be the magnificent wall portrait hanging in that room.  They always agree and it’s always the case.

So, the take away from today's post is that you need to show your client’s what options they have.  Don't just show them a few sample photographs and frames. Show your prospective clients how your past clients have enhanced their homes with your beautiful works of art. We need to constantly build that client expectation!

Isn't that essentially what happens when we shop a furniture store? The room settings are always impeccably displayed. That’s to give us, the buyer, an idea of how we might bring those piece into our own home. That's exactly what Greg has done with his “In-Homes” tab [link] on his website. He has clearly made the point for his clients as to how beautiful and exciting portraits can look hanging in their home. I think it behooves each and everyone of us to create a page like Greg's on our site to give our client’s an idea of what we can do for them as well.

I sure hope you enjoyed today's post. I thought there was some tremendous ideas to be learned from Greg's website. I'll hope you'll go back and explore his site again, not just to enjoy this beautiful photography but, to also see how well he presents his photography for his clients and builds anticipation in them.

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Hey gang, that's it for me today. We got a busy week so I get back to work.

See you soon, David

Tuesday, April 09, 2013

”Stop and Smell The Roses"

JAn 2013 Calendar

”Stop and Smell The Roses"
©David A. Ziser

This image is from our 2013 calendar LaDawn designed for several of our family and friends this past Christmas.  I know I may have posted this image earlier this year but I wanted to put it out there again because the sentiment the verse describes is what most of us need to remember more often these days, me included. 

Life is too short and too many of us go through life missing too many of those special moments. Even when I started my business many years ago, I always tried to “stop and smell the roses.” But then as one advances in career and success, those moments become even more fleeting and often more difficult to find. I’m working harder each day on changing that situation for me.

Life comes at us a million-miles-an-hour and sometimes the days can seem overwhelming.  It’s during those overwhelming moments that sometimes the best solution is to just pause.  But, you need to pause long enough.  If you do, you may pick up that faint wonderful aroma of “roses” in the air.  And, that pause you have just taken may be the most refreshing moment of your day. Ahhhhhhh……Food for thought.

Camera specs; Canon 5D Mark III fitted with Tamron 28-300mm lens at 42mm, F10 @ 1/250 second, ISO 1200.  Enjoy!  -David

Thursday, April 04, 2013

Sales Success Secrets – The New Series: #1 – Market Styles, Not Specialties!

Good Morning Everybody,

CAmera CraftsmanLaDawn and I were recently honored with an invitation to attend the Camera Craftsmen [link] annual meeting this year held in Cabo San Lucas, Mexico. Camera Craftsman is a small group of some of the best photographers in the country. It is also one of the oldest and longest organized associations as well. Most of the members have been not only my friends but also my mentors for many years. I was really looking forward to spending some time with them.

The group has been holding these annual meetings for over 100 years during which the members share together any number of ideas from photographic inspiration to marketing success. Each of the 50 or so  attendees take about 15 to 20 minutes to make their presentation to the rest of the group. You get the idea that there is some fabulous learning going on for all present during the three days of the conference.

Greg and LesaI took notes on just about everybody's presentation but, one marketing presentation really stood out for me. The presentation was given by my good friend Greg Daniels [link] who hails from Titusville, Florida. Greg is one of the finest portrait photographers in the country and just a few years ago received one of the highest photographic honors for his fabulous photography. He was awarded the ASP Fellowship [link].

Greg StudioGreg is not only a fine photographer but he and his wife Lesa also run one of the most successful high-end portrait studios in the country. Their portrait photography is astoundingly beautiful. You can check it out for yourself at their website right here. But, let's get on with the reason for my post today.

Market Styles, Not Specialties!

Greg 2How many times have you heard or seen photographers running their seasonal specials? I know photographers who run baby specials, high school senior specials, families portrait specials, etc.  This seems like it would be the right thing to do at first glance. Heck, it’s what we learned in photo seminars for decades! And many photographers continue to think it is the right way to achieve marketing success in their business of photography.  Me included till I heard Greg’s wise words of advice a few weeks ago.

Greg pointed up the one glaring fallacy of that assumption. He said that if we are going to market just for baby portraits we eliminate all of our other clients that might be looking for something other than baby portraits during the seasonal special. Greg's point was that we should never limit our client base during any of our seasonal promotions!

Greg suggested that during our seasonal promotions we should be selling styles instead of specialties. He suggested that by marketing styles we reach our entire target market every time we run a promotion. His idea hit me like a bombshell. He cannot be more on target with his advice.

All these years I've been attending seminars learning how to run baby specials or high school senior specials. Greg Daniels hit the nail on the head and clearly pointed out that all of us have been severely limiting our marketing possibilities and our sales potentials by limiting our target audience!

Gregs Styles

Greg defines his styles in three separate categories: Today’s Classics Environmental, and Fine Art. When he runs a seasonal promotions he features one of those three styles. In doing so he can reach his entire target audience with each and every one of the promotions. He's not limiting his audience in any way by offering, say a baby special for the month of June. By offering his environmental style promotion during the month of June he can reach his entire client base – a much smarter way to promote than the way most of us have been accustomed to marketing in the past.

Greg 3The more I thought about it, it was like a breath of fresh air when it came to marketing photography. Why shouldn’t we try to reach out to our entire client base every time we market instead of just a limited segment of our client base? I think Greg hit the nail on the head with how he decided to transform his marketing strategy for his studio.  His sales success has certainly proved his point.

So, How Are You Going To Make That Happen In Your Own Studio?

I suggest that you sit down with your friends, staff, fellow photographers and brainstorm some of the different styles that your studio could offer. Heck, don't want to spend the time doing that? Then just copy what Greg Daniels is doing in Titusville, Florida. Like they say, why reinvent the wheel?  All kidding aside, I’m sure you could come up with your own styles that fit you and your studio’s “personality.” It’s important with any new marketing strategy that you get  started NOW!

Greg 4

Greg’s presentation offered a great insight into how each and every one of us can be much more successful in our own studios. High-fives to my good friend Greg Daniels for one of the best marketing tips I've heard in years!  I also recommend that you be sure to check out Greg Daniels website right here to get a better idea of how he is defining and differentiating his styles and also how he presentations has worked with his clients. Greg’s work is gorgeous and you won’t be disappointed by spending a few minutes hanging out there and viewing his galleries.

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Hey gang, that's it for me today. I hope you enjoyed the post and I certainly hope it brings you some margin of success in your own business. On that note, I'm out here.

Everybody have a great weekend and I'll see you soon.

Adios, David