tag:blogger.com,1999:blog-17534827.post3221425089387276760..comments2024-03-29T05:53:42.260-04:00Comments on Digital ProTalk: Business Day Thursday: Getting Your Prices RightDavid Ziserhttp://www.blogger.com/profile/02674227631785266632noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-17534827.post-83387370840992159722010-08-01T18:53:37.796-04:002010-08-01T18:53:37.796-04:00Thanks for following up on the comments David, thi...Thanks for following up on the comments David, this post is a great follow-up<br /><br />Talking of follow-ups. What would be great is if you could talk about one of the biggest hurdles most photographers face; Getting clients.<br /><br />In this age of Google AdWords, Social Networking and the blog-o-sphere, is traditional marketing dead? What would be your advice on where to start and how to progress forward. They say that word of mouth is the best but what if that is not happening? Is it because of your photography, your website or lack of social networking?<br /><br />It would be great to read your thoughts on this.RAMYAD London Wedding Photographerhttp://www.ramyadphotography.comnoreply@blogger.comtag:blogger.com,1999:blog-17534827.post-87620418570657660232010-07-30T10:34:21.873-04:002010-07-30T10:34:21.873-04:00Hey Folks,
In the last part of the article I post...Hey Folks, <br />In the last part of the article I posted the multipliers incorrectly because I was rushing to get the post up. I'm looking at my price list right now and have corrected the numbers. -DavidDavid Ziserhttps://www.blogger.com/profile/02674227631785266632noreply@blogger.comtag:blogger.com,1999:blog-17534827.post-87240971496722244302010-07-30T09:33:10.640-04:002010-07-30T09:33:10.640-04:00I've been a student of Charles Lewis for the l...I've been a student of Charles Lewis for the last 6+ months, too. Chuck also has the same advice: "When you get to the place that you have all the bookings you want or can handle, it's time to raise the prices to control the number of jobs you book."<br /><br />Strangely, he doesn't agree that the opposite is also true - that if you want more bookings, you have to lower your price. This is somewhat understandable - Chuck is selling marketing advice, so his answer to getting more clients is to improve the marketing and sales.<br /><br />Do you agree with this?<br /><br />I think it tends to ignore that people have less money for luxuries, and every other wedding vendor is having to drop prices to keep business volume up. I don't make ANY money on a Saturday that I'm not photographing a wedding, and I feel I'm photographing so few weddings my skills aren't keeping up. It's like playing an instrument - you've got to keep practicing and performing to remain proficient. No weddings = no performance.<br /><br />Trying harder by improving my marketing and sales techniques is fine - we should all be doing this as much if not more than trying to hone any photographic technique. But how do you know "what the market will bear?" When do you admit the market will not bear as much as it has in the past?Arved Grasshttp://www.I-Do-Photography.comnoreply@blogger.comtag:blogger.com,1999:blog-17534827.post-3351632002773814822010-07-30T02:44:52.074-04:002010-07-30T02:44:52.074-04:00Thank you so much for your articles. My wife and m...Thank you so much for your articles. My wife and me started as proffessional photographers in Spain in 2008 and we are learning a lot from you. Not only about photography but also about marketing and customer relation.<br /><br />Keep on going like that.Unknownhttps://www.blogger.com/profile/03414184806946284035noreply@blogger.comtag:blogger.com,1999:blog-17534827.post-73810414806324438802010-07-29T23:06:43.804-04:002010-07-29T23:06:43.804-04:00Thanks for answering my questions. My interest was...Thanks for answering my questions. My interest was piqued because I do not see myself having more than three levels because of my age and circumstances. Now, I just need to reason out how to structure them.Anonymoushttps://www.blogger.com/profile/03174372436073398163noreply@blogger.comtag:blogger.com,1999:blog-17534827.post-71955145298722914172010-07-29T21:46:04.694-04:002010-07-29T21:46:04.694-04:00David -
Great post today and I appreciate your th...David -<br /><br />Great post today and I appreciate your thoughts on pricing. I recently watched a 2 hour business seminar by Gary Fong that B&H sponsored. You can view all 4, 30 minutes sections on his website at http://garyfong1.xanga.com/728884418/.<br /><br />Gary specifically describes how he met and worked for Rocky Gunn and through that experience realized that by Rocky giving a client a $399 package, he had given the client a ceiling of what they were willing to spend. <br /><br />Instead, what he suggests is a "day of" fee, say $1500 and then a matching amount as an "album credit", say another $1500. Then he would design an album 4-5 times larger than the $1500 album credit ($8000). Clients would then ask, how much is that album and he would tell them. They would say "wow, we can never afford that!" and he would say, well it's not $8000, it's only $6500 because of your credit. Most people would then trim it down to about $3000 and end up paying 1/2 upon ordering ($1500) and half upon delivery (last $1500). By doing this over time, his ability to gain referrals and design a beautiful book allowed him to sell 3 volume sets.<br /><br />What are your thoughts on this kind of approach - shooting for the book and designing it LARGER than the purchased album credit.<br /><br />Thanks for your time.<br /><br />Best,<br /><br />RussRuss Climiehttp://www.tiberiusimages.comnoreply@blogger.comtag:blogger.com,1999:blog-17534827.post-7048374803185130212010-07-29T20:26:47.865-04:002010-07-29T20:26:47.865-04:00Hey David, how about posting some of your photos f...Hey David, how about posting some of your photos from the early (1970's) weddings. Thanks for the post today, great stuff.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17534827.post-4570628003646640932010-07-29T15:42:08.541-04:002010-07-29T15:42:08.541-04:00Thanks David! Today's post was very informativ...Thanks David! Today's post was very informative.Anonymousnoreply@blogger.com