tag:blogger.com,1999:blog-17534827.post7607016128343923483..comments2024-03-27T22:02:52.479-04:00Comments on Digital ProTalk: Business Day Thursday: Best Perceived Value - Discounts or Gift Cards?David Ziserhttp://www.blogger.com/profile/02674227631785266632noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-17534827.post-8482889686902559012010-05-07T18:17:19.481-04:002010-05-07T18:17:19.481-04:00Hi David
I had magnetic gift cards in the amount ...Hi David<br /><br />I had magnetic gift cards in the amount of $50 printed up and have been giving them to vendors (jewlers, florists, hair salons, etc) for around 7 months now - I've given out hundreds of them;<br />not one single response. Hope others fare better.<br />KarenKaren Skellyhttp://www.karenskellyphoto.comnoreply@blogger.comtag:blogger.com,1999:blog-17534827.post-34353406356359361882010-05-07T03:20:09.898-04:002010-05-07T03:20:09.898-04:00Interesting, David. Before you gave the "answ...Interesting, David. Before you gave the "answer" I stopped to think what *my* answer was; my answer was the opposite. I'd have the cash discount. Why? Well unless I intended to make a future purchase at the same establishment the gift card is of no value to me. Say I was buying a TV at an electrical store: I would not be looking for further electrical items (most likely) for some time and when I did I would shop around. So a discount card would not draw me in. The only time I would be interested in the gift card mechanism at all would be if I were a regular shopper there - for example at the supermarket that I get my groceries at. I would contend that photographic purchases are more like TVs than groceries (infrequent luxury vs staple).Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-17534827.post-50828442384609053842010-05-06T13:39:54.175-04:002010-05-06T13:39:54.175-04:00One to consider. I've been using the 4x6 cust...One to consider. I've been using the 4x6 custom made business card idea since I read it here. I get so many people say: "Wow, that's your business card?" I get to go a step further by letting them know they get the same quality print from my print company. Investing in potential sales sometimes costs a little more, but usually the return is worth the effort. <br /><br />Thanks for another great tip David!Anonymoushttps://www.blogger.com/profile/10960344079205984519noreply@blogger.com